Rueil-Malmaison2012 - 2013- Building marketing strategy and marketing activities to support brands.
- Managing launch/ relaunch plans and Identify opportunities for local business to drive growth
- Leads multifunctional teams to execute the national brand plan in keys channels and achieve the brand objectives (Forecast, S&OP, KPI’s Analysis, …)
Unilever
- Brand Manager Oral & Skin Care
Rueil-Malmaison2011 - 2012
Promasidor Djazair
- Brand Marketing Manager
2010 - 2011- Setting up and monitoring of annual & promotional marketing plans, in coordination with the sales department.
- Development, review and analysis of the media plan in collaboration with the creative office (RSA).
- Preparation, control of all types of research: Focus groups, tasting sessions, analyze the market, analyze consumer behavior ...
- Work with the R & D Directorate (RSA) to meet the needs of consumers;
- Ensure the implementation of procedures and Participation in company-wide projects.
Groupe Danone
- ACTIVITY MANAGER
PARIS2008 - 2010Position hierarchically link to the Supply Chain and functionally to Marketing.
- Coordination with all department the launch of the promotion operations
- Forwarding practicability request, promotions analysis and recommendation
- Analyzing and forwarding elements of information related to product development with the trade marketing
- Ensuring the fulfillment of product events in regards with the company liabilities.
- Coordinating internal relations: Marketing, Trade, R&D, Industrial, Finance, Purchasing and WWBU Group
Groupe Danone
- Performance manager junior (Trainee)
PARIS2008 - 2008- Reporting system and decision-making
- Reporting to WWBU Group
- Ensuring distribution quality
