Yoann BREGENT

En résumé

Entreprises

• PSA Peugeot Citroën - International Advertising and Digital Manager

  Rueil Malmaison 2012 - maintenant ŸDevelopment of international campaigns on all medias
  International Dealer Templates
  Direct Marketing
  ŸCoordination of subsidiaries and importers:
  - Defining advertising and media planning strategies
  - In charge of controlling the brand image
  - Redefining online strategies
  - Competitive benchmarks
  ŸCreating static and dynamic pack shots for worldwide promo campaigns
  
  Perimeter:
  From June 2012 to March 2013 : Italy, Spain, Portugal, Eastern countries (subsidiaries) and all European Importers.
  From February 2013 to present : Argentina, Brasil, Poland, Eastern Countries (subsidiaries) and worldwide importers.

• PSA Peugeot Citroën - Digital Marketing Manager

  Rueil Malmaison 2010 - 2012 1 award : Won Autobiz Best Used Cars initiative award for internet Startegies (website, mobile application and QR codes)
  
  Project Management
  - Managing Development of mobile applications (iPhone, iPad, Android) :
  First ever implementation of QR code application for used cars in Europe.
  - Website development including co-ordinating with the external consultancy team to develop the site functionality, SEO, content and look & feel, CRM
  - Setting up with the new vehicle team the French Facebook’s fan page
  - Creating templates according to the brand image for « la centrale »
  - Setting up websites for Citroën Business' activities
  - Setting up a CRM platform for the Citroën's network with Autobiz
  
  Day to day management:
  - Delivering and driving traffic to the used car and BtoB websites
  Managing day to day issues with external agencies, internal operations
  Improving SEO
  Managing content
  Online campaigns,
  Paid search
  Creatives for Citroën’s websites
  
  

• Citroën UK Ltd - Marketing Communications Executive

  Rueil Malmaison 2008 - 2010 Development and management of advertising campaigns
  Managing media and creative agencies (OMD and Euro RSCG)
  New product launches : DS3, C3 Picasso, C4 facelift, new C3, Nemo, Berlingo
  New brand launch
  Ongoing promotional campaigns
  Directing photo and video shoots
  Improving awareness and brand perception
  Managing multi million budgets
  
  Responsible for all advertising support and planning within Arsenal FC Stadium (as
  part of Citroen's sponsorship: pitch side LEDS, TV, match day programme)
  
  Preparing and participating in strategic marketing meetings with the European
  headquarters (monthly)

Formations

• IAE

  Toulouse 2006 - 2007 Master in international Management

• Linköping Universitet (Linköping)

  Linköping 2005 - 2006 Master in International Management (1st year)

Réseau

• Aurélie DAGONET

• Brice LAMBIN

• Cécile TIRARD

• Frederic TEHARD

• Laura POTTIÉ

• Léa PLATEL

• Lucie LAHOZ

• Sabrina VILLENAVE

• Sébastien BÉNÉAT

• Yoan MERCIER