Yuanhang SHEN

En résumé

Entreprises

• Belpax - Directeur Commercial International

  2016 - maintenant Belpax propose des solutions d’emballage et d’impression de qualité supérieure dans le cadre d’une entreprise axée sur la qualité du service au client.
  - Participer à chaque étape des projets d'emballage des clients, du concept à l'expédition
  - Travailler avec Productions pour assurer l'alignement des solutions sur les attentes des clients
  - Responsable de l'exécution de la stratégie de vente sur tous les canaux de vente
  - Constituer et gérer une équipe de responsables des ventes performante et axée sur le client
  - Surveiller les nouveaux développements et les meilleures pratiques de l'industrie à intégrer aux activités quotidiennes de l'entreprise

• Chunan Food - Procurement & New Channel Development

  2015 - 2017 A food importer and distributor based in Shanghai, Chunan works with national supermarkets and regional wholesalers across Mainland China.
  - Initiated and managed co-packing projects for Costco (No.2 supermarket chain in the world) for their sourcing offices in Japan, Korea, Taiwan, and Australia.
  - Directed procurement (from 0 to 500K USD per annum), international transportation and import process, developed private label products, adapted imported products to the Chinese market. 10+ brands involved / categories: biscuits, red wine, pasta, cereal / sourcing countries include Spain, USA, Australia, France.
  - Established Chunan US office
  - Developed trade marketing materials and organized trade shows.

• Pompeian - International Business Development

  2012 - 2015 Develop international market for the American brand established in 1906. Pompeian is one of the top edible oil, vinegar and cooking wine brands in the US.
  - Market research to identify business opportunities in oversea markets, particularly China, India and Brazil
  - Define entry strategies to new markets
  - Develop new products for emerging markets
  - Develop, evaluate and maintain partnerships with local importers and distributors
  - Pricing and budgeting
  - Participate globally in defining marketing strategy and brand management

• L'Oréal - Marketing Coordinator, Asia-Pacific Zone, Professional Product Division

  PARIS 2011 - 2011 - Asia-Pacific marketing strategy
  - Coordination on product launches and marketing campaigns
  - Budget controlling

• Groupe L’Oréal - Assistant marketing coordinator, Asia-Pacific Zone

  2010 - 2010 Assist zone brand managers on implementing professional product strategy in 14 Asia-Pacific countries for L'Oréal Professionnel, Kérastase, Matrix and Redken.
  
  - Coordination on product launch
  - Coordination and supervision on the development of Asia-wide promotional materials with agencies
  - Sales and market analysis
  - Trend study

• Groupe Danone - Danacol Junior Brand Manager

  PARIS 2009 - 2009 Assisted Marketing Director to prepare the launch of Danacol in Czech Republic
  
  - Launch strategy
  - Advertising strategy
  - Packaging development
  - Website development

Formations

• HEC Paris

  Paris 2008 - 2011 Grande Ecole Majeure Marketing

• Zhejiang University City College (Hangzhou)

  Hangzhou 2004 - 2008 International economics and trade
  
  Licence en Sciences Economiques

Réseau

• Antoine BARAS

• Damien BINOIS

• David CORNILLEAU

• Kristine DE VALCK

• Laurent DELPORTE

• Patricia BIRON

• Thao VO

• Thibault LUSTMAN

• Yannick KOUAM KAMDEM

• Yele ZHU