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Yves GOULNIK

PARIS

En résumé

Voir mon profil à jour sur LinkedIn
CV détaillé : http://goulnik.com/cv

Entreprises

  • Networked organization - Business consultant, Digital and strategy consulting projects

    maintenant
  • F.Hoffmann-La Roche - Head Global eMarketing

    2009 - 2010 Grew and managed the global team of eMarketing consultants supporting the key brand teams.
    Reprioritized projects on key brands and affiliates (including Emerging markets).
    Worked closely with the international business teams, ensuring continuing support and guidance :
    • Conducting online market research, operational and strategic planning activities.
    • Developing shared tactics e.g. congress webcasts, content placement, global portals etc.
    • Led best-practice and global online content-sharing project at global and local level,
    • Developed and ran eMarketing Insight, Best-Practice and Sharing sessions with global brand
    managers to provide guidance in developing their Annual Marketing Plans.
    Drove global eMarketing input into prelaunch readiness oncology project addressing limited field
    force support.
    Strengthened relationships and alignment with key internal stakeholders, including regional and
    key local eMarketing, Genentech eMarketing, global Informatics.
    Managed a combined budget of over CHF 4 millions, not including brand online promotion.
  • F.Hoffmann-La Roche Ltd - Global eMarketing Strategist

    2005 - 2009 In charge of global eMarketing for Oncology products – developed global online strategy
    (2007Q3/Q4) as part of the In-Field Effectiveness program, piloted in 2008, rolled out 2008-2009
    across multiple geographies and brands.
    On-going support of global business teams, management of digital agencies, instilling principles
    of measurement, off-line integration and alignment with key business drivers.
    Managing relationship with Global Informatics in planning and prioritization of needs, defining
    metrics, establishing review processes, monitoring, budgeting, global policies.

Formations

  • University Of Basle ECPM (Basel)

    Basel 1995 - 1996 European Course in Pharmaceutical Medicine

    European Center of Pharmaceutical Medicine, EUCOR
  • Institut Theseus

    Sophia Antipolis 1990 - 1991 MBA Innovation, Strategy and Information Technology

    Student representative to the board of directors
  • EDHEC Nice Theseus

    Nice 1990 - 1991 MBA Innovation, Strategy and Information Technology

    Student representative to the board of directors
  • Université Paris XII Val De Marne Hopital Henri Mondor

    Creteil 1974 - 1981 Doctor of Medicine with distinction

    Thesis on Decision-making in Primary Healthcare

Réseau

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