Networked organization
- Business consultant, Digital and strategy consulting projects
maintenant
F.Hoffmann-La Roche
- Head Global eMarketing
2009 - 2010Grew and managed the global team of eMarketing consultants supporting the key brand teams.
Reprioritized projects on key brands and affiliates (including Emerging markets).
Worked closely with the international business teams, ensuring continuing support and guidance :
• Conducting online market research, operational and strategic planning activities.
• Developing shared tactics e.g. congress webcasts, content placement, global portals etc.
• Led best-practice and global online content-sharing project at global and local level,
• Developed and ran eMarketing Insight, Best-Practice and Sharing sessions with global brand
managers to provide guidance in developing their Annual Marketing Plans.
Drove global eMarketing input into prelaunch readiness oncology project addressing limited field
force support.
Strengthened relationships and alignment with key internal stakeholders, including regional and
key local eMarketing, Genentech eMarketing, global Informatics.
Managed a combined budget of over CHF 4 millions, not including brand online promotion.
F.Hoffmann-La Roche Ltd
- Global eMarketing Strategist
2005 - 2009In charge of global eMarketing for Oncology products – developed global online strategy
(2007Q3/Q4) as part of the In-Field Effectiveness program, piloted in 2008, rolled out 2008-2009
across multiple geographies and brands.
On-going support of global business teams, management of digital agencies, instilling principles
of measurement, off-line integration and alignment with key business drivers.
Managing relationship with Global Informatics in planning and prioritization of needs, defining
metrics, establishing review processes, monitoring, budgeting, global policies.
Formations
University Of Basle ECPM (Basel)
Basel1995 - 1996European Course in Pharmaceutical Medicine
