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A. DAHIBI

Boulogne-Billancourt

En résumé

Dynamic leader possessing 13 years of combined success across sales, trade marketing management and global business development for the EMEA market. Brand ambassador that has participated in building iconic Newell brands such as Parker, Waterman, Rotring, Paper Mate and Dymo.
Demonstrates exemplary team leadership, entrepreneurial mindset, problem solving, decision making and analytical abilities.

Mes compétences :
Trade marketing
Merchandising
Customer marketing
Shopper marketing
Digital marketing
Budgeting and P&L management
Revenue and profit growth
Cross cultural team management
Brand marketing strategy and activation

Entreprises

  • NEWELL BRANDS - BRAND ACTIVATION MANAGER

    Boulogne-Billancourt 2012 - 2016

  • Newell Brands - TRADE MARKETING

    2008 - 2011 - Led and ensured an optimal implementation of the brands programs in the local markets working in close collaboration with the customer marketing team
    - Leveraged partnerships and negotiated new activation plans or partners when necessary to enlarge impact of the brand
    - Developed exclusive pan-European promotional offers working with cross function teams, set up of specs, forecasting and pricing for go to market
    - Strategically consolidated EMEA merchandising portfolio to optimize efficiencies in manufacturing, sourcing, inventory management and marketing spends
    - Led the entire point of sale execution, managed communication tools and collaterals in line with global brand identity
    - Managed the implementation and execution of the Paper Mate rebranding
    - Analyzed and interpreted market, shopper and consumer data resources. Developed the appropriate tools and methods to evaluate programs and include used data for future repeat in local market to ensure continuous improvement on brand and business performances
    - Coordinated external agencies
    - Led and controlled marketing budget / P&L
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Formations

  • ESCP Europe

    Paris 2016 - 2017 Certificat Marketing Digital

  • IAE

    Lille 2000 - 2002 Maitrise marketing vente
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