Adélaïde VANDEPUTTE

En résumé

Entreprises

• Ology - Associée

  2014 - maintenant Ology - www.ology.com.br - is a physician-only community aiming at connecting and engaging doctors between them and with organizations in a SECURE environment to facilitate faster and better patient care in Brazil.
  
  FOR DOCTORS (FREE)
  - easy networking (integration with LinkedIn, Facebook, Google+ etc.; alumni search; NB. CFM identity verification)
  - tailored content per specialty / sub-specialty (BMJ, Lanclet, Jama news translated in Portuguese or Spanish)
  - online certified continuous education and courses (video-conference platform within Ology)
  - eDiagnosis (peers opinions on difficult cases in closed enviroment)
  - electronic prescriptions with access to 58,000 medication interactions (project developed in collaboration with the USP)
  - business center (job offers, additional revenue opportunities) and announces.
  IMPORTANT : Premium account offered to all doctors who complete full profile!
  
  FOR HOSPITALS AND MEDICAL SOCIETIES
  - compliant with ethical and legal realities
  - improvement of internal (closed groups) and external communication (speed)
  - support in the adoption of electronic health records
  - recruitment and staffing solutions
  - referals and reputation management, institutional image enhancement
  
  PHARMA ORGANIZATIONS AND PAYORS PARTICIPATION
  - added value content for doctors and educational sponsorship for targeted specialties
  - new possibilities of engagement with physicians (multi-channel exchanges, webinars etc.)
  - promotion of congresses or events with post event follow-up discussions and publications (including videos)
  - market research activities to measure and improve communication towards doctors
  
  Platform already in Portuguese / English / Spanish / Dutch (soon French too!)

• WorldOne - VP Business Development Brazil

  2012 - 2014 With over a decade of experience in healthcare fieldwork and a panel of 1.8 million medical professionals over 80 countries, WorldOne is the market leader in global healthcare data collection.
  
  In July 2012, WorldOne acquired SERMO, the first and leading social network for Doctors in the US.
  #1 ranked social site for US MDs
  #4 ranked mobile app for US MDs
  #3 ranked mobile site for US MDs
  
  WorldOne Interactive offers a range of differentiating engagement strategies, proprietary multi screen platforms, and social channels for healthcare brands and agencies:
  
  • MedLIVE™ > the fastest, most cost-effective and easy to use HCP market-intelligence platform - allows users to self-administer up to five questions from a targeted (geography / specialty) segment and delivers responses within hours.
  
  • DocTANGO™ > a first in class proprietary social health game that derives crowd-sourced intelligence from global healthcare professionals - creates sticky and iterative engagement, facilitates learning, and sustains peer competition.
  
  Based in São Paulo, Brazil.

• VivaSanté - Responsable du business development pour l'Amérique Latine

  Paris 2011 - 2012 VivaSanté is a French family-owned Life Sciences group, specialized in Advanced Wound Care (AWC) management (Urgo Medical) as well as in innovative OTC products.
  
  In 2011, Urgo just set its first foot in LatAm by taking control of LM Farma, one of the wound care leader in Brazil.
  • www.lesechos.fr/pdf.php?id=214321 (Les Echos)
  • http://www.valor.com.br/empresas/1007364/vivasante-compra-70-da-lm-farma-de-olho-na-al (Valor Economico)
  
  • Preparation of the recommendation of acquisition and integration of LM Farma within VivaSante group
  • Development of partnerships in the region for advanced wound care products.
  • Business development for the group's other activities also: Mercurochrome range stand alone business plan, suggestion of partnerships with LatAm companies for other OTC/OTX products.
  
  Based in São Paulo, Brazil.

• Euro RSCG Life - LATAM Account Director

  PUTEAUX 2011 - 2011 Responsable d'un compte clef pour l'Amérique Latine.
  
  Basée à São Paulo.

• AltaCare - International Development Officer

  2006 - 2011 • Développement international de produits pharmaceutiques / OTC: identification des partenaires, accords de licence, mise en place de la distribution, des aspects logistiques et promotionnels.
  • Day-to-day management de ces produits.
  • Conception d’outils d’analyse de marché - développement de bases de données informationnelles.
  • Responsable de la filiale brésilienne à partir de Juin 2008 (RH, compta, reporting).
  
  Basée à Paris puis Rio de Janeiro.

• Pfizer Santé Grand Public - Chef de produit Nicorette

  2004 - 2006 • Préparation de deux lancements dans la gamme Nicorette.
  • Mise en place d‘un programme « pharmacien ».
  • Participation à l’élaboration et au suivi du plan média.
  • Prévision des ventes, analyse des résultats et plan marketing.
  
  Assistante chef de produit ORL (Actifed, Reactine)
  • Lancement d'ActiSoins: aspects légaux, packaging, PLV.
  • Lancement auprès de la force de vente, préparation de séminaires.
  • Prévision des ventes et analyse des résultats Actifed et Réactine.
  
  Basée en France (Paris).

• Sanofi-Synthélabo - Assistant chef de produit Plavix et Karvea

  Paris 2003 - 2003 - Mise en place du projet DEMAND (Programme éducatif pour les diabétiques).
  - Préparation des outils de campagne (brief et suivi d'agence).
  - Présentations à la force de vente et au senior management.
  
  Stage en Australie (Sydney).

Formations

• ESSEC Formation Continue (6 semaines)

  Cergy Pontoise 2002 - 2006 Chaire Santé

Réseau

• Amelie JASPART

• Angèle ISNARD

• Boris GEORGES-PICOT

• Cedric QUEVAL

• Jérémie DESJARDINS

• Julie DOMENGET-TURBOT

• Samy KEGHIDA

• Stéphane STASI

• Virginie MAURY - RUDELLE