Paris2007 - 2009Strategic Marketing: 2008 and 2009 Strategic and Operational Plans – Operational Marketing: promotion campaigns for Hospital Pharmacists; 2007-2012 sales plan; training material for the sales force - Budget: Planning and results tracking - Market research: market data analysis (qualitative and quantitative), market shares tracking – Communication: Advisory Board and Symposium organization; Key Opinion Leaders (KOL’s) leveraging – Marketing efficiency: Pilot project (One major Hospital) to assess Marketing strategy efficiency (Correlation between marketing programs and sales performance, Alignment between customer critical issues and Business opportunities).
BMS
- Junior Product Manager
2006 - 2007Junior Product Manager Sustiva® and Videx®: Strategic Marketing: development of the 2007 Marketing and Communication Country Plan – Operational Marketing: development and update of promotional material and related training support – Competitive intelligence: sales force feedback analysis, competitive warnings, competitive sales documentation - Market research: analysis of market data (qualitative and quantitative), market shares tracking - Communication: set up international conferences and internal sale force training.
Institut Pasteur / AMP Burkina Faso
- Consultant
2005 - 2006Consultant on a research project related to the frequency and treatment of meningitis: conducted the diagnostic of the research project, identified key issues following intensive interviews with the Ministry of Health, medical doctors and lab technicians and developed recommendations for improvements, as well as a replication procedure for the geographical extension of these findings.
