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Adrien CHAVASSIEU

Paris

En résumé

-Cross-functional expertise in sales, export, distribution and operation in luxury retail
-International working experience with luxury brands environment (5 years in China, 4 in France, 1 in the US)
-Fluent in French and English, conversational Mandarin and Spanish, knowledge of German and Japanese

Mes compétences :
Vente

Entreprises

  • Interparfums - Area Manager

    Paris 2013 - maintenant Area Manager (Jimmy Choo, Boucheron, Rochas, ST Dupont, Balmain, Repetto, Karl Lagerfeld Fragrances) ; Duty Free: Americas / Local Markets: South America / India / North Africa

  • Interparfums - Area Manager

    Paris 2010 - 2013 Area Manager (Burberry Fragrances & Make Up) ; Local Markets: Eastern Europe / India / North Africa
    -Operate through local market distributors and duty free operators
    -Supervising sales/marketing strategy; negotiate contracts; design investment guidelines
    -Managing accounts P&L and consolidate turnover to report to brand director and CEO
    -Increased sales performances and market share, optimized visibility and enhanced brand awareness through operational marketing activities, merchandising, PR, media strategy coordination and incentives

  • Gouten Consulting - Consultant

    2009 - 2010 Hong Kong - Luxury retail consulting

    -Meeting Asia ceos of 50 top luxury brands to discuss their development strategy in Asia
    -Mandated by HK Land to elaborate brand mix and leasing of the Mall at Mandarin Oriental Taipei
    -Elaborating the brand mix of Shenzhen Kingkey Mall (in the tallest tower in Shenzhen)

  • DUFRY - Marketing Manager

    Nice 2007 - 2009 Based in Beijing, PRC
    (Luxury Travel Retail; Conception, production and management of 20 luxury shops in domestic Beijing Terminal 3 Airport. Shops include Cartier, Piaget, Lancôme, Boss, Zegna, Lacoste etc.)

    ->Taking part in operations and brands coordination before the terminal opening
    ->Gabico operations in Beijing T3 : 1,500 sqm - 130 brands - 45,000 SKUs
    ->Managing promotional activities and advertising
    ->Analyzing sales and trends, preparing and implementing marketing plans and budget

  • Business Interactif (PUBLICIS) - Project Manager / Business Development China

    2005 - 2007 Based in Shanghai, PRC
    (European leader group in online communication; 300+ employees; part of Publicis Group)

    ->Studied the internet market in China to help on positioning the local branch
    ->4 months training at the Paris HQ to comprehend the profession and industry culture
    ->Participated in the Chinese office development
    ->Expanded BI client’s portfolio in China; approached and met about 100 leading brands
    ->Directed the new projects
    ->Clients include BOCOG (China Olympics), Lancôme, Ferrari, Shangri-La, Suntech

  • Inter Parfums Inc. - Business Analyst

    2004 - 2005 Based in New York, USA

    Business analyst for Lanvin and Nickel brands :
    ->Analyzed and optimized Nickel’s spa’s services and products sales
    ->Developed statistical reports and helped upper management making strategic decisions
    ->Overviewed the Nickel Spa when the manager was away
    ->Managed advertisement campaigns in magazines and promotional events for Nickel
    ->Managed an advertising campaign for Lanvin fragrances broadcasted on LCD’s in NYC
    ->Coordinated an incentive program for Lanvin’s salespersons all over the USA
    ->Worked on obtaining the Gap Inc contract and on new product development

  • Hermès - Market Study

    Paris 2003 - 2004 Tokyo & New York

    Market study on the youth consumption of luxury in New York and Tokyo :

    ->Developed and carried out a market survey to 600 persons.
    ->Proposed strategic directions based on statistics and trends.
    ->Presented conclusions to the team back in Paris.

Formations

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