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Agathe ROBERT

PARIS

En résumé

Chef de marque expérimentée, plusieurs expériences en marketing dans différents types de structures, de la PME au groupe international. Mon poste actuel consiste à la gestion de la marque au quotidien (mises en place des campagnes de communication media et hors media, d'opérations promotionnelles, gestion du budget,...), élaboration de la stratégie locale à 3 ans (ambition, objectifs et stratégies,...), participation au développement de la stratégie globale européenne (big idea, rénovation packaging, pipe d'innovations, communication...)

Mes compétences :
Management
Marketing
Communication
International
Chef de produit

Entreprises

  • GED - Junior product manager

    maintenant My mission here is to launch a skin care line on the Chinese market. The company bought a license so I have to make tradeoff between the license requirements and the Chinese market ones. I have to run the whole project: from the decision on the line to the choice of the design. This challenge offers me the possibility to have great responsibility, to be a project manager, to improve my qualities as a product manager.

  • Nestle Purina Petcare UK - Senior Brand manager

    Marne La Vallée Cedex 2 2016 - maintenant

  • Nestle Purina Petcare France - Chef de Marque

    NOISIEL 2013 - maintenant

  • Nestlé Purina Petcare France - Junior Brand Manager

    NOISIEL 2011 - maintenant

  • Nestlé Purina - Category management assistant

    Marne La Vallée Cedex 2 2010 - maintenant In charge of the DunnHumby project (analyze of the loyalty cards data, preparation and participation in the meeting between the retailers and Purina), market analysis with Nielsen and TNS, exposés to the marketing and trade teams.

  • Carrefour, Shanghai (China) - Consulting mission

    2008 - 2008 How to improve the market share of Carrefour on the cosmetics area. Analyze of the cosmetics market in China, qualitative and quantitative studies, meeting with suppliers.

  • Juva Santé (Juvamine – Mercurochrome group) - Product Assistant Manager

    2007 - 2007 Development of new product lines for 2008 (under the brand names of Juvamine, Juvamine Phyto and Cellislim), re-packaging of the Vitamin line, analysis and market research, implementation of the campaign “Leanness 2008”, presentation of new product lines to the commercial teams

  • Groupama Banque - Organization Assistant Manager

    Paris 2005 - 2005 Participated in the implementation of the process reference files for the evaluation of Banque de France. Checked the legal validity of processes. Managed 2 assistants

Formations

  • Ecole De Management De Lyon

    Ecully maintenant

  • East China Normal University (Shanghai)

    Shanghai 2008 - 2009 Business in China

    Study of the business in China, the new chinese consumers.
    Program completed with a consulting mission for Carrefour China "How to improve the cosmetics market share?"

  • Ecole De Management De Lyon (Ecully)

    Ecully 2006 - 2009 marketing

  • Université Paris 1 Pantheon Sorbonne

    Paris 2002 - 2005 Bachelor degree in Law & Economics

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