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Alexandra CHERNOVA

Dublin

En résumé

The marketer with 15+ years' experience in financial services, e-commerce, and investment banking. People manager since 2001. MBA and a leader with a frank style. Proven ability to interact with political and business leaders as well as diverse stakeholders in the multicultural environment.

Specialties: Marketing strategy, growth optimization and A/B testing, product marketing, branding.

Mes compétences :
Marketing stratégique
Advertising
Marketing
Branding
Event management

Entreprises

  • Paypal - Senior Manager, Digital Marketing Transformation, EMEA

    Dublin 2017 - maintenant Lead optimization, design, content and IA A/B testing combined with qualitative lab tests to drive shifts in incremental activations across EMEA.

  • PayPal - Senior Manager, Consumer Lifecycle Marketing, EMEA

    Dublin 2017 - 2017

  • PayPal - Consumer Lifecycle Marketing Manager, EMEA

    Dublin 2015 - 2017 Lead marketing initiatives for consumer acquisition and filling in the top of the consumer funnel, from prospects to signups and altimately activation.

  • PayPal - Consumer Lifecycle Manager, Continental Europe, Middle East, Africa

    Dublin 2014 - 2015 Lead strategic marketing initiatives for core product's deepen engagement. Manage a team of 1 report.

  • PayPal - Consumer Product Marketing Manager, CEMEA

    Dublin 2012 - 2014

  • PayPal - MBA Summer Associate

    Dublin 2011 - 2011 Developed marketing strategy for a new market entry

  • I&E, Paris, France - Intern

    2006 - 2006 Delivered 2 projects on Russian media landscape and corporate PR

  • Alfa Bank, Moscow, Russia - Head of Investment Banking Marketing and Corporate Access (Head of Investor Support Group)

    2003 - 2010 Main responsibilities:
    • Managed marketing planning process; developed the budget.
    • Developed, implemented and evaluated advertising, ATL and BTL campaigns.
    • Coordinated event management: organized investment conferences, client trips and non-deal road shows in Russia and abroad (Europe, USA, Asia, Middle East).
    • Reported to Member of the Executive Board, Co-head of Corporate-Investment Banking.

    Achievements:
    • Organized investment conferences for over 250 attendees, including key politicians
    (Victor Yushchenko), owners and top management of large international companies.
    • Started up marketing of Investment Bank from scratch, created Investor Support Group.
    • Coordinated the development of Alfa-Direct internet trading system brand.
    • Implemented Alfa Bank rebranding for IB and its branches in London, NYC, Kiev and Nicosia.

  • MFD-InfoCenter (Interbank Financial House), Moscow, Russia - Head of Advertising and PR Department

    2001 - 2003 Main responsibilities:
    • Wrote press-releases and articles and published it in media.
    • Managed designers work; created content for corporate websites.
    • Implemented information sponsorship for finance, IT, internet conferences and exhibitions.
    • Organized corporate presentations and seminars.

    Key projects:
    • Created new profit-making department.
    • Planned and managed advertising and PR campaigns for the company and its clients.
    • Defined advertising policy on corporate website.

  • MFD-InfoCenter (Interbank Financial House), Moscow, Russia - PR Manager

    2000 - 2001 Wrote press-releases, organized sponsorship of conferences and exhibitions

  • MFD-InfoCenter (Interbank Financial House), Moscow, Russia - Sales Manager

    2000 - 2000 Sold information service and internet trading systems

Formations

  • HEC

    Paris 2010 - 2012 Strategy

  • Lomonosov Moscow State University (Moscow)

    Moscow 2005 - 2007 Master in Communication management and Public Relations

    Studied both in Moscow and Paris

    Master degree from the joint program of Institut Europeen d’Enseignement des Relations Publiques, Chaire de la Communication Internationale de l’UNESCO and the faculty of Journalism of Moscow State University

  • Russian State Technological University (MATI) (Moscow)

    Moscow 1996 - 2002 Master in Financial Management

    Graduated with high honors

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