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Alexandre BRISARD

Courbevoie

En résumé

A 13-year experience in Marketing and Sales in the Pharmaceutical Industry, on private practice and hospital markets, in ophtalmology, cardio-metabolism, oncology and dermatology.

Mes compétences :
Pharmacie
Marketing
Management
Industrie pharmaceutique
Communication

Entreprises

  • Allergan - Area Sales Manager

    Courbevoie 2013 - maintenant

  • Daiichi-Sankyo - Cardiology Marketing Manager

    2011 - 2012 Olmetec®, CoOlmetec®, Sevikar®, Turnover: 70M€.
    • Management of a team of 5: 3 product managers, 2 marketing assistants.
    • Two-digit growth for all 3 products.

    On a strategic standpoint: refocus of the promotional efforts towards GPs, rationalization and optimization of the promotional budget. The Strategic Marketing Plan was positively welcomed by both the French steering committee and the European global marketing team.

    On an operational standpoint: adaptation of the action plan according to the strategic plan. Coordination of the team and allocation of the human resources. Launch of innovative
    e-marketing tools: e-detail-aid, smartphones apps, web ads.

  • Laboratoires Takeda - Area Sales Manager

    2008 - 2011 Management of 13 Sales Representatives, Turnover: 5M€.
    • Promotion of 4 ranges of products in Oncology (Enantone®), Cardiology (Kenzen® / CoKenzen®), type 2 Diabetes (Actos® / Competact®) and Gastro-enterology (OgastOro®).
    • Development of the business performance: bringing the region from the 21st to the 8th position.
    Major achievement: bringing Enantone® from the 29th to 3rd national position in terms of sales.

    Management and development of the Sales Team, improvement of the performance of face to face calls and implementation of PR activities, individual field coaching, validation and follow-up of the local action plans, HR management, definition of specific needs and budget allocation.

  • Laboratoires Takeda - Diabetes Senior Marketing Manager

    2006 - 2009 Actos® / Competact®, Turnover: 46M€.
    •Launch of the new fixed dose combination, Competact®, growth driver for the division among private and hospital specialists (Endocrinologists, Internists) and GPs.
    Major achievement: Turnover of the whole range doubled in a year.

    Elaboration and implementation of the strategic and operational plans, definition of the campaign plan, management of stand-alone scientific symposia, KOL management, French representative at the European marketing workgroup.

  • LEO Pharma - Senior Product Manager

    Ballerup 2002 - 2006 Daivonex® / Daivobet®, Turnover: 50M€.
    • Successful launch of a new product (Daivobet®) among Dermatologists and GPs.
    Major achievement: avoiding the potential cannibalization of Daivonex®, reference treatment and sales driver of the company.

    Elaboration of the marketing plan, conception of the marketing campaigns and presentation to the field force, budget follow-up, KOL management, other actions of the mix: symposia, congresses, professional meetings programs, press plan; cooperation with the international core team and involvement in several European working groups.

  • STETHOS - Market Survey Analyst

    Sèvres 2000 - 2002 Development and implementation of ad hoc qualitative and quantitative market surveys (positioning, image assessment, marketing tools evaluation…) for pharmaceutical companies.

Formations

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