Alexandre Callay is Eurodata TV Worldwide’s Director since 2006. His strong experience in development and management within market research companies internationally allows him to have a broad over view of different TV markets.
Alexandre’s speciality is to provide tailor made research solutions to networks and distribution companies as well as any other firms tackling TV related issues, helping them to position their brands and optimise their TV programming strategies.
Since 2013, he is also Mediametrie Key Accounts Director. In this role, he manages and coordinates the sales activity of the Key Account Managers, the unique points of contact for the principal clients of our company. In close relation with the executive directors of Mediametrie business units, his principal missions are to:
- Participate in the setting of objectives for key accounts and their annual reviews
- Lead the Key Account Managers in the implementation of sales campaigns
- Manage the CRM tool to identify areas for improvement and ensure its evolution
About Eurodata TV Worldwide
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world. Today, Eurodata TV Worldwide’s database contains more than 5500 channels in more than 90 countries and provides an exhaustive amount of daily program information providing a range of services which help in the decision-making process of international professionals within the audio-visual world like producers, distributors, broadcasters, copyright organisations, sponsors, etc.
The industry leader in media research, Médiamétrie observes, measures and analyses audience behaviour and market trends. Created in 1985, Médiamétrie is expanding its activities in television, radio, the internet, film, mobile phones, and the cross-media sector in France and abroad.
Pas de formation renseignée