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Alexandre CRAZOVER @KESHENGYU

Levallois-Perret

En résumé

Passionate about multiculturalism and entrepreneurship, I combined my personal convictions and my professional project in 2000, when I created Datawords together with several partners of different cultural backgrounds.

The creation of Datawords fits a background characterized by the study of Chinese when I was 14, at a time when learning this language was less common than today, and by internships in the late 1990s at Indosuez in Shanghai and at L’Oréal. These experiences allowed me to identify a clear demand when the rise of the Internet and the stakes linked to cultural and linguistic differences were mingling.

Created while I was a student at the ESCP Business School, Datawords has developed unique know-how and expertise over the years. As a multicultural digital production agency, we specialize in adapting the digital strategies of our clients and making them meaningful on a local level, enabling brands to accelerate their international expansion.

Mes compétences :
Chinese
Digital
Management
Multicultural
Multilingual

Entreprises

  • Datawords - Co-Founder / CEO

    Levallois-Perret 2000 - maintenant Datawords is the pioneer of e-Multiculturalism.
    We localize, update and deploy the multilingual digital content for major worldwide brands.

    Datawords has developed unique know-how and expertise in adapting the digital strategies of its clients and making them meaningful on a local level, enabling brands to accelerate their international expansion.

    For a brand, succeeding in the international deployment of its digital strategy and the various types of content that it produces is not about appearing international. It is about knowing how to highlight your local identity: wanting to be Japanese in Tokyo, Chinese in Guangzhou and Italian in Milan.

    Datawords provides tailor-made solutions for its clients and continuously develops it with them to work with all new formats. As technology adoption takes a different pace in each country there is no uniform global digital environment. Keeping that in mind Datawords has developed the Datawords Multilingual Digital Suite which allows to thoroughly follow the complexity of international digital projects on the widest array of technologies, including major content management system and ad-servers.

    Technology partnerships established with all majors solution providers such as Adobe, Demandware or Sizmek allow Datawords to seamlessly integrate the Multilingual Digital Suite in your current digital environment.

    Our services include:
    Project coordination, liaising with headquarters and subsidiaries, Multilingual Social Media Management, Multilingual Content Management, Multilingual SEO/SEM strategies, Management of multilingual banners, Multilingual DTP, Localization (website, iPhone, iPad, etc.) in all languages, Copywriting, translation and proofreading in all languages.

    Datawords is ISO 9001 certified and has received several awards, including recently the Digital International Awards (from IE-Club – in partnership with Microsoft, Ubifrance and the French National Institute of Industrial Property).

  • L'Oréal - Marketing, Paris

    PARIS 1999 - 2000 Marketing / Redken (internship)

  • Credit Agricole Indosuez - Marketing & Sales, Shanghai

    Montrouge 1997 - maintenant Marketing & Sales, Shanghai (Internship)

Formations

  • ESCP Europe

    Paris 1997 - 2001 Entrepreneurship

  • Lycée Alain, Ecole Alsacienne (Chinois), Prépa HEC Intégrale (Paris)

    Paris 1993 - 1998

Réseau

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