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Alexia LOUCHET

herstal

En résumé

Mes compétences :
Web marketing
Marketing opérationnel
Budget management
International Marketing
Business development
Corporate communications
Communication
Marketing stratégique
Marketing
Business intelligence
Microsoft office
B2B marketing
Product manager

Entreprises

  • KITOZYME - PRODUCT MANAGER

    herstal 2013 - maintenant
  • KITOZYME - MARKETING & COMMUNICATION PROJECT MANAGER

    herstal 2009 - 2012 - Participate in organizational projects either as project leader or as an active member of a team.
    - Lead corporate, marketing and communication projects according to the strategic objectives
    - Launch new products & define worldwide marketing and commercial strategies
    - Ensure achievement of the business objectives
    - Translate feedback from sales organisation into new marketing initiatives
    - Develop new businesses and partnerships
  • DAW France - DIY PRODUCT MANAGER

    BOVES 2007 - 2008 - Lead the product & brand development on the French market
    - Develop & Recommend the overall marketing plans for products & brands, including the product portfolio,
    the pricing & promotion strategies and the advertising and media plans
    - Maximise the quality and profitability of the product range
    - Formulate a launch strategy, Follow up, Adapt & Improve the results
    - Analyse the sales figures
    - Define & responsibly deal with marketing budgets
    - Collaborate with different departments within the organisation and with external partners
  • Carrefour Assurances - MARKETING PROJECT MANAGER

    2005 - 2005 - Drive & Analyse feasibility studies and Market researches to develop a new project
    - Define a product portfolio and the marketing mix of the range
    - Develop & Recommend sales incentives- Manage the promotion strategy
    - Recruit & Train the hostess
    - Plan & organise the launch in 10 hypermarkets
  • Restaurant, Melbourne, AUSTRALIA - MANAGER ASSISTANT

    2005 - 2006 - Recruit & Supervise
    - Follow up the business activity and organize the functions
    - Intensively collaborate to the communication activities
  • Metalor Dental, Neuchâtel, SUISSE - COMMUNICATION & MARKETING MANAGER ASSISTANT

    2004 - 2004 - Promote the corporate image before its spinning-off
    - Drive the realisation of a new metalordental website
    - Drive the execution of the training plans for customers

Formations

Réseau

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