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Ali Reda BENABDALLAH

Paris

En résumé

As a Digital Marketing Specialist I always seek to work in an environment that will challenge me further, while allowing me to contribute to the growth of the organisation. I have in-depth knowledge of online environments, website and content development, analytics, search and email marketing, online reputation management, usability and conversion optimisation.

Working in various sectors and living in diverse countries gave me the opportunity to broaden my perspective on both professional and personal aspects.

I am a responsible, empathetic and a collaborative person.

Mes compétences :
Social media
Web analytics
SEM
Branding
Développement web
Usability
Communication online
Webmarketing
Agile
E-commerce
Stratégie digitale
user experience
Customer Relationship Management

Entreprises

  • Nu Skin - Digital Marketing Specialist

    Paris 2013 - maintenant Nu Skin - Digital Marketing Specialist EMEA Zaventem, Belgium
    Multinational Company specialised in premium anti-ageing products and listed in the NY stock exchange.
    - Support the development of Nu Skin digital strategy, i.e identify customer segments, define channel
    strategy and craft corresponding execution plan
    - Act as main contact point to implement the digital strategy across EMEA region, ensuring executives
    and stakeholders commitment and promoting a data-driven culture
    * Conduct user research studies to improve engagement and user experience ;
    * Revamp internal process and set-up KPIs dashboards and overall targets ;
    * Organise 15+ trainings for multicultural teams (40+ people) on operations, tools and trends ;
    - Manage the daily operations and day to day channel management
    * Deliver multi-channel campaigns including e-mail, web, search and mobile ;
    * Achieve significant increase of digital KPIs, i.e +12% CTR,+11% opens, +30% visits ;
    * Lead a remote team of 5 web specialists in charge of 56 websites properties, 3 Mobile Apps
    - Drive digital related projects for the company in EMEA region
    * Audit and propose website redesign for a more customer centric approach ;
    * Tested and successfully launched a cross-platform application developed by Headquarters ;
    * Led the tender process for a new SEO tool provider for EMEA (RFP, business case, selection),
    ultimately extended to all Nu Skin global operations (54 markets)

  • Rimontgó - Founding partner of the European Real estate Network & member of the Advisory Board

    2012 - 2013 Rimontgó - Provider of real estate services for the high-end market - Founding partner of the European Real estate
    Network and member of the Advisory Board of Christie's international.
    - Contributed to the development of several websites, CRM software and a translation platform ;
    - Implemented On/Off Page and content Optimisation of the websites properties ;
    - Managed blogs and social media properties ;
    - Researched and implemented SEO best practices on websites properties ;
    - Successfully developed a support platform for the sales and translation teams

  • Sunset Events - Co-Founder

    2008 - 2009 Public relations & thematic events organisation
    - Crafted strategy and objectives and managed daily operations ;
    - Designed and developed the online presence of the brand ;
    - Collaboration agreements with more than 10 businesses increased their attendance by up to 30%

Formations

  • Universidad Politécnica De Valéncia

    Valencia 2015 - 2016 Master in creation and administration of Digital Businesses

  • SICUE Universidad De Sevilla (Seville)

    Seville 2010 - 2011

  • Universidad Politécnica De Valéncia

    Valencia 2009 - 2013 Degree in computer science - Information systems, Web technologies & Marketing

  • Universidad Politécnica De Valéncia (Valencia)

    Valencia 2009 - 2013 Computer Science engineering

Réseau

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