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Alonzo ROMERO LAURO

PARIS

En résumé

MBA, 14+ years of varied international experience (Ireland, Spain, France), for world-class multinational leaders (BTB and BTC). Proven track record in setting innovative strategic marketing plans (online and offline), with P&L exposure.
Leverage exceptional interpersonal and communication skills to lead (9+ years) multi-function and multicultural teams, and create a strong partnership with sales organization.
Strong analytical skills with ability to deliver results against tight deadlines and perform in a fast-moving, complex and dynamic environment.

Mes compétences :
Lead Generation
Team Management
Stratégie digitale
Marketing produit
Marketing stratégique
Web analytics
Business Intelligence
ROI
Analyse de marché
E-commerce

Entreprises

  • Dscoop (HP) - EMEA Director

    2016 - 2017

  • Parfumique - CEO

    2014 - maintenant

  • Getty Images - Senior Marketing Manager Southern Europe

    Paris 2008 - 2014 •Defined the online and offline strategy for the region and the budget allocation
    •Led a team of 3 marketing managers and 9 indirect reports in the achievements of the local goals
    •Supervised main marketing activities: EM, sales enablement, site merchandising, SEM, social media, events
    •Set the lead generation and nurturing strategy through content marketing (Eloqua)
    •Monitored the marketing results of the region: KPIs, ROI, Web analytics (Omniture)
    •Member of the Senior Management Team in Getty Images France

  • Dell - Notebook Brand Manager Southern Europe

    MONTPELLIER 2005 - 2008 •Defined the regional strategy for the notebook growth, profitability and media communication (P&L owner)
    •Managed, coached and developed a team of 3 junior brand managers
    •Led the marketing plan and built up business opportunities (strategic alliances, co-branding)

  • Dell - Desktop Brand Manager Spain & Italy

    MONTPELLIER 2004 - 2005 •Managed product life cycle and promotional strategy of desktops for Small Business & Consumers
    •Determined price & positioning in line with the competitive environment and the financial goals

  • L'Oreal - Trade Marketing Manager

    PARIS 2003 - 2004 •Managed trade marketing budget and specific marketing plans for the Key Accounts
    •Designed, implemented and analyzed various trade marketing actions
    •Coordinated the product managers for the implementation of the marketing plan in the wholesale

  • Oracle - Senior Revenue Analyst

    Colombes 2000 - 2001 •Provided Senior Management with analysis of all business processes underlying the revenue accounting function
    •Supervised reconciliation of Revenue accounts in compliance with the Revenue Recognition Policy

  • Oracle - Senior Process Specialist Accounts Receivable

    Colombes 1999 - 2000 •Responsible for EMEA migration of Subsidiaries financial activities into the Shared Service Centre
    •Managed & monitored team day to day activities & team performance against quality & productivity guidelines

  • Microsoft - Credit Controller

    Issy-les-Moulineaux. 1998 - 1999 •Member of the French & Associates project at Microsoft
    •Credit Representative for Italy, Spain and Portugal
    •Accounts receivable management

Formations

  • ESADE - Business School (Barcelona)

    Barcelona 2001 - 2003 Marketing

  • Università Degli Studi Di PALERMO (Palermo)

    Palermo 1992 - 1998 110/110 cum laude

    Political Science and Sociology - 4 months scholarship at London School of Economics

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