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Amandine GARCIA

Boulogne Billancourt

En résumé

15+ years in Digital Industry (Big Data Marketing agency in Retail & FMCGs environment, Tourism Key Players) gave me the opportunity to acquire an INTERNATIONAL CROSS-DEPARTMENTS experience in PRODUCT MANAGEMENT & MARKETING expertise. Always curious to discover and eager to lead new businesses, I take up new challenges with a strong drive to achieve. Over the years, I moved up the ladder from operational roles to strategic ones such as Product & Traffic BU Director.

While my PROJECT Management, E-COMMERCE & IT skills (web/mobile) were key to launch new digital solutions (existing patent), I strengthened my CREATIVE STRATEGIC THINKING & BUSINESS background to build from scratch the Digital Product & Traffic Acquisition Department (2011-2013) for Europe and then Japan (2012-2014) and lead proven success Marketing & Communication campaigns.

I particularly enjoy working in a MULTI-CULTURAL environment. Since 2007, I lived 1 year in the US & my latest roles were aiming at directly collaborating with cross-functional teams in the US, Japan and Europe (France, UK, Germany, Italy & Benelux).

I am a very positive & ENTHUSIASTIC person, with a strong team spirit, dedicated to DEVELOPPING TALENTS and offering COMMITMENT to excellence.

Mes compétences :
Autonomie
B2B
B2C
Commerce B2C
E commerce
Esprit d'équipe
Gestion de projets
Gestion de projets IT
Organisation
Pro activité
Sites web
Web
Webmarketing
Web 2.0
Respect des engagements
Web analytics
Dynamisme
Mobile marketing
UX
Mobile
Mobilité internationale
Stratégie digitale
Gestion de produit
Acquisition de trafic
Marketing

Entreprises

  • Catalina Marketing - Digital Director - Product & Traffic (Europe & Japan)

    Boulogne Billancourt 2011 - maintenant - B2C Product Strategy (mobile, web)
    - Strat Plan, business model, budget control
    - Roadmap definition and Product Evolutions
    - Launch of digital activity in Paris and Japan
    - Implementation of new solutions on the FR/JP markets (existing patent)
    - Integration with external partners (web services...)
    - Project direction (business and functional requirements, UX, design, planning, resources management, Dev & UAT coordination, deployment and quality control, change management, risks, feedback...)
    - Sales support (retailers, partners): Requests for proposal
    - Liaise with US headquarters and technical teams (Chicago, Boston, Tampa).
    - Customer support & internal process organization

    - Marketing Strategy (online, mobile, offline),
    - Kpis follow up, analysis and recommendation based on performances
    - Campaigns follow up: SEO, SEM, Affiliation, Community Management...
    - Customer Loyalty & Retention (sponsoring, loyalty programs...)
    - Partnerhips

    Team Management (4-8) & Talent Development

  • Amadeus France - E-Commerce Consultant

    Sophia Antipolis 2007 - 2011 Project management & consulting in business & leisure online solutions (Self booking tool, portals, B2B & B2C websites...)

    - Successfully directed large Online Solution Projects in Leisure (B2B and B2C websites, TravelTainment, web services, e-Retail >100K€) and in Business areas (AETM, ABTP, external providers) with team coordination.
    - Effectively managed two strategic studies at Western Europe and Local level. Reported to WE department
    - Account management (France Telecom, Club Voyages, Tourcom...)

  • ASET International Services Corporation - Arlington (VA) USA - Project Manager

    2006 - 2007 - Managed large scale projects (>$100K) for international accounts (MERCK, PFIZER, NFLC, HOME DEPOT…) and US Government: Ads, Websites and Movies translation or localization.
    - Successfully planned and controlled Production Process, coordinating cross functional teams in the US, Europe and China.
    - Negotiated with external vendors, coordinated project managers, translators, IT, UAT and graphic teams as well as Q&A teams.
    - Costs/Risk Evaluation
    - Account Management.

  • TUI - Project Manager

    LEVALLOIS PERRET 2005 - 2006 - Successfully implemented a new IMAC (Install Move and Change) solution enriched by a database. Improved quality of internal & external (IBM) services, enhanced productivity and reduced expenses.
    - Directed the Intranet Portal Development Project, deployment of a real sales assistant application for 250 travel agencies (2000 employees), increasing travel sales. Cost saving on the project: $75K.
    - Increased customer satisfaction by 200% by improving organizational and business processes (audit and recommendations) and communication.

  • TUI - Business Analyst (Audit & Organization)

    LEVALLOIS PERRET 2003 - 2005 - Utilized full-lifecycle development methodologies to manage software integration that automated requests for business travels / private travels and enabled reporting to reduce costs. Decreased of 70% the payment delays.
    •- Installed new Payroll software (SAP) for Human Resources, Personnel Administration and Payroll Departments in collaboration with TUI Germany.

  • Amadeus Germany - Frankfurt am Main - Project Manager Assistant (Intern)

    2003 - 2003 - Organized the implementation of a Customer Relationship Management system in Sales, integrating German and French customer databases resulting in stronger customer relations.
    - Analyzed and defined requirements among departments to structure a new IT architecture.

  • Advences - Paris - Project Manager Assistant (Intern)

    2002 - 2002 - Planned and organized events (International Tourism Fair in 2002): Resourcing suppliers, publicists, etc. Contract negotiations and budget proposals, reservations.
    - Achieved customer recognition for managing website projects for tour operators or travel agencies clients. Website updating.

Formations

Réseau

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