En résumé

Executive MBA ESCP-EAP (Paris)- 2007; Ecole Superieure de Commerce de Bordeaux (1995)

Since April 2006 DELL Home &Small Business Southern Europe, Casablanca, Advanced System Group Manager

Main responsibilities : Managing the Small & Medium Enterprise business and pre-sales teams (solution consultants) in Southern Europe - Member of the EMEA Enterprise Senior Management team
Key achievements : - Restructured the Sales Enterprise team based in Southern Europe (50 people)– focus on Casablanca business center (hiring, performance management, coaching & training, …) – Led several Business Process Improvement projects (ASG new business model design & test) – Co-developing a new competency framework & career path (Pilot test in Southern Region). SER Revenue & margin forecasts beaten 3 quarters in a row; EMEA Enterprise quarterly trophy won twice last year
Jan 2004 to April 2006 DELL HSB Southern Europe, Casablanca
Position held Transactional Sales Channel Leader

Main responsibilities Managing the Transactional business (DHS “Dell Home Services” + Software & peripherals groups) for France, Spain, Switzerland & Belgium
Key achievements : Member of the Casablanca Senior Management Team and actively participated to the transfer of key activities from Montpellier Business Center; Coached and managed up to 15 direct reports (150 people overall); conducted several volume hiring campaigns; managed Sales people development & coaching programs for middle managers; managed several taskforce on Services & financing solutions performance improvement;
Average attainment of sales forecast > 100% in 2,5 years; successful launch and implementation of the “Employee purchase program” among the personnel of Dell’s strategic accounts in France (Best of breed in Europe)
Jun 2002 to Jan 2004 IBM, Casablanca
Positions held :Territory Partner Manager; Key Accounts manager

Main responsibilities Business development of a Solution Partners network; Management of the IBM’s strategic accounts portfolio (ONA Group, OCP, ODEP, ONE, Several Ministeries,…)
Key achievements Winner of the Q3 2003 “EMEA Leadership Award”, in recognition of a strategic project on a worldwid level (Moroccan Ministery of Education, UIT Geneva & Unesco : Design and deployment of a Vsat based e-learning infrastructure); Signature of the 1st Oracle Application projects in Morocco for IBM; …
From 1995 to 2002

CAP’INFO (System Integrator) - Casablanca - Territory Sales Manager (Responsible for the sales of ERP solutions & consulting; in charge of the complex opportunities)
ITISSAL TECHNOLOGIES (e-Business Start-up) - Casablanca– Managing Director : General management – Business modeling & launch of the 1st e-market place B2B in MoroccoArray
AUTODISTRIBUTION Morocco (Auto & Industry) – Casablanca – Sales & Marketing Manager : Deployment of the AD concept in Morocco; Business partner recruitment & management; marketing planning; sales force mgt
EUROGROUP – Casablanca, Paris - Junior Consultant (6 months long internship) in organisation (Banking sector)

Mes compétences :
Information Technology
Outsourcing Services


  • DELL Southern Europe - Sales Manager




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