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PUIG
- BRAND MANAGER
Barcelona
2014 - maintenant
Brand manager on Valentino, Jean Paul Gaultier and Carolina Herrera fragrances
- Brand management: development and implementation of the annual BTL and ABL marketing plans for premium and prestige brands in cooperation with the French and Spanish global teams.
- Presentations: of all marketing initiatives and sales objectives to sales team and key buyers (Harrods, Selfridges, John Lewis, Debenhams, House of Fraser, The Perfume Shop).
- Media planning: management of up to £2 million media budgets (print, online, OOH, experiential event) from agency brief to implementation and KPIs analysis.
- Analysis: sell-in and sell out analysis, promotions P&L and market analysis (NPD, competitors tracking).
- Forecasting: new launches forecast, rolling stocks previsions and reviews.
- PR: briefing and management of PR agency, planning of annual strategy, KPIs and new launch events.
- Budget management: planning and tracking of brand’s budgets.
- Management of marketing interns
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Boden Clothing London
- BRAND MANAGER - MATERNITY COVER
2013 - 2014
- Media: planning and execution of the annual brand advertising campaigns (brand print advertising, advertorials, readers’ offers), briefing media agencies and liaising with key press titles (newspapers and magazines) to identify and secure the best opportunities
- Reporting: working closely with the analytics team as well as external research agencies to monitor and evaluate the brand campaign performance.
- Consumers insights: organisation of customers’ focus groups to evaluate new womenswer and childrenswear branding ideas
- Brand partnerships: identification of new partners and development and implementation of multi-platforms plans to recruit new customers and raise brand awareness
- Promotions: planning weekly online competitions working closely with the CRM team. Sourcing new prizes with partners, briefing and signing off all creative assets
- Management of a Marketing Coordinator
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Coty
- ASSISTANT BRAND MANAGER
Paris
2012 - 2013
-Brand strategy and management: strategic brand development and implementation of promotional planning on NYC and Sally Hansen working closely with all key accounts (Superdrug, Asda, Tesco, Sainsbury, Lloyds, Independents). Liaison with French and US global teams to identify local opportunities and develop NPDs
- Promotions: execution of all promotions and new product launches per year across all accounts (design POS, communications and mechanics). Implementation of instore activities and sponsorships
- Merchandising: development, management and execution of specific display activities including plannogram and stand updates
- Media: planning and execution of media plan – print and digital campaigns among glossy titles
- Digital: Management of online strategy through website, social media and E-newsletter
- Analysis: analysis & reporting of market data (IRI, TNS, EPOS), category data, promotional activity and competitor activity tracking
- Forecasting: liaison with supply team to ensure accurate forecast on each promotion and new launch
- Presentations: work with the key account managers to present brand strategy, NPD and performances to key retailers
- Finance: P&L, pricing, management of 700K marketing budget, accruals and rephrasing
- Management of a Marketing Assistant
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Estée Lauder Companies France
- MARKETING ASSISTANT DARPHIN
Paris
2010 - 2012
- Project-management of new launches and promotions: forecast, budget and timeline management, creation and print management of POS support
- New product development: market benchmarking, positioning, pricing, product claims and legal check
- Sales support: sales analysis, creation of sell-in packages, sell-through tools, prospecting strategies, sales incentives and organisation of sales conferences
- CRM: creation of a partnership programme for the best accounts and development of a quarterly newsletter for salons and spas
- Department stores support: creation of mailing, GWP and merchandising guidelines
- Advertising: creation of trade print advertising for John Lewis magazine, Professional Beauty and European Spa
- Digital: development of marketing strategy for Facebook, e-mailings, monthly website updates
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T.I.N.A. ADVERTISING AGENCY
- CONSULTANT
2010 - 2010
Key responsibilities
- Client's brief: understand and clarify the client's challenges and objectives ;
- Market research: design and implementation of a qualitative and quantitative survey to define and understand the
consumers' behaviours when shopping for food
- Marketing and communication plan: identification of the flaws, challenges and opportunities of an online company
Lepanierpaysan.com and suggestion of strategic recommendations to help the business grow
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France Telecom Orange
- ASSISTANTE COMMUNICATION INTERNE
Paris
2009 - 2009
Communication for Managers: audit and redesign of the management workshops, qualitative survey, creation of new communication tools
· Internal Communications: editing of Intranet articles, updating of the SharePoint
· Event Management: organization of corporate meetings
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Omnicom Media Group
- PUBLIC RELATIONS ASSISTANT KETCHUM
boulogne billancourt
2008 - 2009
Key responsibilities
- PR management and reporting: for the clients Electronic Arts and Poker 770 ;
- Event management: organisation of launch events, press conferences, debates and media trainings ;
- Copy writing: press releases, email and translations from English to French
