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Anaïs DURAND

BARCELONE

En résumé

Mes compétences :
Budget
Budget Monitoring
Business
Communication
Distribution
Effective communication
Europe
Export
International
International Sales
Luxury
Marketing
Marketing International
monitoring
Operational Marketing
Sales
Team working
Trade marketing
Transversal Management
Regional Marketing teams management
Direct Marketing
implementation of CRM systems and programs
Wholesale
Visual Merchandising
VM management
Social media strategy management
Sales coordination
Sale monitoring
Retail Marketing
Retail Channel
Promotional plans development
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Microsoft Office
Microsoft Excel
Microsoft Access
Market research
Lotus 1-2-3
Implementation of Marketing plan and strategy
Graphic Design
Global campaign management
Branding
BTL support implementation
Active Template Library

Entreprises

  • PRONOVIAS FASHION GROUP - Chief Marketing Officer

    2013 - maintenant Global Marketing director in charge of Marketing & Communication department strategy for 8 brands of the worldwide leader of Fashion Bridal Industry
    0
    * Global Direction of Marketing department strategy worldwide:
    - Definition & Implementation of Marketing plan and strategy for mutli-channel and multi-product category business

    Total Budget responsibility: 10M EUR (6% of global company turnover)

    * Direction of al Marketing & Communication related fields including:
    - Branding & Communication: Branding strategy, Global campaign management, Graphic design, Event, Media, PR & Press strategy ;
    - Digital Marketing: Web & Social media strategy management, CRM & Direct Marketing ;
    - Trade Marketing: New structure creation and strategy driver to provide marketing support to sales department of multi-channel businesses ;
    - Visual Merchandising: Windows design creation & POS material/ VM management in store ;
    - Market research: Business inteligencedepartmentsupportforal businesses of the group

    * Leadership & Management:
    - Direct team leader of 22 persons (7 direct reports) ;
    - Directly reporting to CEO, Active member of the Core Management team of Pronovias Fashion Group
  • SWAROVSKI - Head of Marketing Operations EUROPE

    Paris 2011 - 2013 Responsible for al Marketing activities in the nº1 region for Swarovski Consumer Good Business [Turnover 512M EUR ]

    * Regional Marketing Mix responsible for 9 European markets
    - Trade and Retail Marketing for 4,430 points of sale (890 Monobrand own retail and partners & 3,540 multibrand)
    - Direct Marketing: implementation of CRM systems and programs/ Promotional plans development ;
    - Communication: Media planning & PR strategy monitoring for an ATL total investment of 10M EUR

    Total Budget monitored: 30M EUR

    * Regional Marketing teams management
    - Direct & Transversal Management of 10 Marketing Directors & Managers (Total European Marketing teams: 84 persons)
    - In charge of European Marketing structure & organizational charts consistency
  • Alfred Dunhill - Marketing & Export Coordinator

    2008 - 2010 Marketing & Export Coordinator - Alfred Dunhill

    Coordination entre le siège Alfred Dunhill Londres et la filiale France pour les marchés d'Europe de l'Ouest

    -> Gestion commerciale sur le réseau international multi-marque (wholesale)

    - Suivi des agents-distributeurs-franchises sur 12 pays de la zone WE (Western Europe)
    > CA total zone 3 000 K€ - 300 comptes clients
    - Gestion des supports d'aide à la vente (set pré-collection & outils de vente)
    - Suivi des budgets de ventes (reporting budgets, marges, P&L)

    -> Coordination Marketing

    - Gestion & suivi budgétaire/ 1 050K€ BU Advertising & press
    - Mise en place des outils de marketing opérationnel
    - Suivi Relation Presse en direct avec agences de presse locales
    - Organisation événements relation publiques sur le réseau retail
    - Participation plan media/ achat d'espace publicitaire

    -> Projets spécifiques

    - Ventes-Privées.com/ Chef de projet sur 3 ventes en ligne [CA total généré 300K€]
    - SIHH/ Organisation & Participation au Salon International de la haute Horlogerie (Genève)
    Coordination sur 12 pays pour 50 RDV clients avec les filiales locales Richemont
  • Lancel - International Sales Coordinator

    Paris 2006 - 2007 -> Coordination entre le service Commercial International & les départements Marketing

    - Mise en place et suivi des outils opérationels sur le réseaux de la diffusion internationale


    -> Gestion de projet sur l'organisation des événements de présentation de collection et salons

    - Gestion événementielle - Collection & Trade Show sur 3 collections

    - 150 RDV clients pour 2 filiales, 3 franchises, 14 agents-distributeurs


    -> Brand manager/ Accompagnement à l'entrée de la marque sur le marché coréen

    - Interlocutrice principale de notre partenaire coréen

    - Mise en place de 3 corners en department stores à Séoul

Formations

Réseau