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Euro RSCG C&O / Groupe Havas
PUTEAUX
maintenant
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Institut CSA
- Directrice Conseil
Puteaux
2012 - maintenant
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ACL Corporate Communications
- Associate
2011 - 2012
Conceive and implement corporate communications strategies for clients in France and in the UK
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Euro RSCG C&O
- Senior consultant
PUTEAUX
2008 - 2010
Key achievements:
- Devised two commercial offers: one directed to CEOs and one on social communication
- Successful crisis communication for redundancy plans, protests, changing CEO, merger and acquisition.
- Planned and supervised 900 public meetings of local government representatives (prefectures)
- Helped organise the PR department at a client’s
- Accompanied the launch of client’s sustainable development program
Key responsibilities :
- Consultancy: Mapping clients’ key opinion leaders; running communication audits; preparing recommendations and communication strategies; drafting key messages in statements, position papers, Q&A, press releases, CEOs’ speeches and briefs; supervising clients interventions in conferences and debates
- PR: Organising press conferences and one-to-one meetings with the press (on and off the record), answering journalists’ queries, dealing interviews and papers…
- Public Affairs: Organising meetings with MPs and Ministers; writing "white papers"; political monitoring and intelligence…
- Developing a brochure for a Senator’s re-election
- Drafting communication kits to franchisees or local brand representatives
- Pitching potential clients
- Management: recruiting, training and evaluating interns for the whole department
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Ministère du Travail, des Relations Sociales et de la Solidarité - Cabinet
- Chargée de mission Communication
2007 - 2008
Key achievements :
- Helped structuring the Ministry of Labour’s press service in may 2007 – 8 persons
- Created a weekly analysis of political and social opinion polls
Key responsibilities:
- Identification and elaboration of key messages on all useful subjects
- Writing Q&A, press releases, press kits, articles in internal journals…
- Preparation of press conferences
- Pro-active PR with internet chats, radio, TV and written interviews
- Responding to journalists’ queries
- Supervision of publicity campaigns
- Media coverage on national and local press of ministerial trips and visits
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Ministère de la Santé et des Solidarités - Cabinet
- Chargée de mission Communication
2006 - 2007
Key achievements :
- Participated in communication strategies to deal with health crises (chikungunya, H1N1 pandemic, heat wave)
Key responsibilities:
- Identification and elaboration of key messages on all useful subjects
- Writing Q&A, press releases, press kits, articles in internal journals…
- Preparation of press conferences
- Pro-active PR with internet chats, radio, TV and written interviews
- Coordination of administrations linked to the Ministry
- Supervision of internal communication tools (events, newsletter...)
- Media coverage on national and local press of ministerial trips and visits
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Marston Nicholson
- Consultante
2005 - 2006
