Anne Charlotte DEYBER

En résumé

Entreprises

• Sanofi - Global OTC Marketing Lead

  Paris 2014 - maintenant - Build the strategy for the Global VMS (Vitamins Minerals Supplements) category with a 5 years vision on key markets, in collaboration with the European, LATAM, Asian, JAPAC & ITC teams and taking into account regional specificities (identification of the synergies to improve BOI, and growth opportunities like geo-expansion, acquisitions, partnerships)
  
  - Build a global brand platform for MagneB6, N°1 Global brand :
  * Develop a global brand strategy as an enabler to grow MagneB6 and roll-out to all regions / countries
  * Launch unifying Global Brand Platform for MagneB6 – Global brand book
  * Deliver sales
  * Full pipeline available for the next 3 years based on strong consumer insights, balancing quick wins and game-changing innovation opportunities
  
  - Build a highly effective cross-country, cross-region and cross-functional collaboration including proactive best-practice sharing and speedy implementation

• Sanofi - Marketing Manager

  Paris 2011 - 2013 In charge of delivering sales for the Novasanté nutritional supplements range and Magnevie B6
  → Strategic & operational Marketing:
  - Developed and set up marketing plans with a 5 years vision, in collaboration with the European team – Novasanté launch in October 2012 (Novalgic : +10 points in volume market share by the end of march 2013, N°1 in June 2013)
  - Built the communication platforms for Novasante and Magnevie – EasyMagnevie, in collaboration with the European team
  
  → Development & launch of new products : developed and set up range development plans with a 5 years vision with the European team
  
  → Management : 6 people (3 product managers, 2 trainees, 1 assistant)

• OENOBIOL (Sanofi-Aventis) - Senior Product Manager

  2008 - 2011 In charge of the suncare, well-being and health ranges (42% of the Oenobiol portfolio in 2010)
  → Strategic marketing : developed marketing plans for each range
  → Development & launch of new products : launched Novalgic (in February 2010) : N°2 of the joints market in 2 months
  → Operational marketing
  - Conceived TV, press, radio, Internet advertisements – Organized Press events
  - Elaborated and coordinated the Marketing & Trade Marketing action plans- ROI Analysis - Developed tools for the sales force
  → Management : 3 people (2 product managers and 1 trainee)

• Wyeth Pharmaceuticals France - E-business Product Manager

  2007 - 2008 In charge of the Internet websites DocteurW.com and Wyethbiotherapie.com
  → e-Marketing : set up e-marketing operations to complete the medical detailing (CRM)
  → Development & launch of new products : Launched PDA applications and PodCasts (Deauville Award in May 2007)
  → Management : 1 junior product manager
  

• Johnson & Johnson Consumer France - Product manager

  New Brunswick 2005 - 2007 In charge of Biafine and Aloplastine
  → Strategic marketing
  - Defined the brand strategy when bought out by J&J : +10% of medical prescriptions (summer 2005 vs 2004)
  - Elaborated and set up of the marketing plan – Market analysis : mastery of the IMS, Xponent, Gers, CAM, Dorema tools
  
  → Development and launch of products : defined the key growth factors for Biafine – Launch of 2 new formats in June 2006 (pumps)
  
  → Operational marketing
  - Got the J&J 2006 innovation award for an original counter display
  - Conceived and set up advertisements for the medical/pharmacists detailers - Elaborated RNP merch. operations – ROI Analysis
  

• Medix - Product Manager

  2004 - 2004 In charge of Biafine and Aloplastine
  → Operational Marketing : set up advertisements for the medical and pharmacists detailers
  
  

Formations

Réseau

• Anne COCHI

• Anne-Sophie APPERT

• Cindy LOUVET

• Claire ROMANET

• Dan SERFATY

• Fabienne OSTERMEYER

• Fabrice GOUSSIN

• Laure FEUILLEBOIS

• Paola BOUISSE