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Anne Charlotte DEYBER

Paris

En résumé

Mes compétences :
Marketing
Pharmacie
Lancement de produits
Management
Étude de marché
Innovation
Consumer Insight
Stratégie

Entreprises

  • Sanofi - Global OTC Marketing Lead

    Paris 2014 - maintenant - Build the strategy for the Global VMS (Vitamins Minerals Supplements) category with a 5 years vision on key markets, in collaboration with the European, LATAM, Asian, JAPAC & ITC teams and taking into account regional specificities (identification of the synergies to improve BOI, and growth opportunities like geo-expansion, acquisitions, partnerships)

    - Build a global brand platform for MagneB6, N°1 Global brand :
    * Develop a global brand strategy as an enabler to grow MagneB6 and roll-out to all regions / countries
    * Launch unifying Global Brand Platform for MagneB6 – Global brand book
    * Deliver sales
    * Full pipeline available for the next 3 years based on strong consumer insights, balancing quick wins and game-changing innovation opportunities

    - Build a highly effective cross-country, cross-region and cross-functional collaboration including proactive best-practice sharing and speedy implementation

  • Sanofi - Marketing Manager

    Paris 2011 - 2013 In charge of delivering sales for the Novasanté nutritional supplements range and Magnevie B6
    → Strategic & operational Marketing:
    - Developed and set up marketing plans with a 5 years vision, in collaboration with the European team – Novasanté launch in October 2012 (Novalgic : +10 points in volume market share by the end of march 2013, N°1 in June 2013)
    - Built the communication platforms for Novasante and Magnevie – EasyMagnevie, in collaboration with the European team

    → Development & launch of new products : developed and set up range development plans with a 5 years vision with the European team

    → Management : 6 people (3 product managers, 2 trainees, 1 assistant)

  • OENOBIOL (Sanofi-Aventis) - Senior Product Manager

    2008 - 2011 In charge of the suncare, well-being and health ranges (42% of the Oenobiol portfolio in 2010)
    → Strategic marketing : developed marketing plans for each range
    → Development & launch of new products : launched Novalgic (in February 2010) : N°2 of the joints market in 2 months
    → Operational marketing
    - Conceived TV, press, radio, Internet advertisements – Organized Press events
    - Elaborated and coordinated the Marketing & Trade Marketing action plans- ROI Analysis - Developed tools for the sales force
    → Management : 3 people (2 product managers and 1 trainee)

  • Wyeth Pharmaceuticals France - E-business Product Manager

    2007 - 2008 In charge of the Internet websites DocteurW.com and Wyethbiotherapie.com
    → e-Marketing : set up e-marketing operations to complete the medical detailing (CRM)
    → Development & launch of new products : Launched PDA applications and PodCasts (Deauville Award in May 2007)
    → Management : 1 junior product manager

  • Johnson & Johnson Consumer France - Product manager

    New Brunswick 2005 - 2007 In charge of Biafine and Aloplastine
    → Strategic marketing
    - Defined the brand strategy when bought out by J&J : +10% of medical prescriptions (summer 2005 vs 2004)
    - Elaborated and set up of the marketing plan – Market analysis : mastery of the IMS, Xponent, Gers, CAM, Dorema tools

    → Development and launch of products : defined the key growth factors for Biafine – Launch of 2 new formats in June 2006 (pumps)

    → Operational marketing
    - Got the J&J 2006 innovation award for an original counter display
    - Conceived and set up advertisements for the medical/pharmacists detailers - Elaborated RNP merch. operations – ROI Analysis

  • Medix - Product Manager

    2004 - 2004 In charge of Biafine and Aloplastine
    → Operational Marketing : set up advertisements for the medical and pharmacists detailers

Formations

Pas de formation renseignée

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