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Anne Charlotte PASCAL

Paris

En résumé

Since february 2014 : Art director, BETC digital agency,

content creation (websites, pure & 360° digital campaigns and apps) for luxury brands like :
Louis Vuitton, Jil Sander fragrances, Berluti, Poiray, Galerie Lafayette, Air France.
- Creative conception to develop imersive experiences for users.
- Advanced crafting for short films and web pictures to strenghen our creative paths and better share our inspiration with the clients.
- Presenting and pitching the creative concepts and ideas directly to the clients during meetings.
- Shooting direction and complete post-production management (retouch, video editing, picture calibration)
to ensure execution and final outputs are aligned with our clients’ needs and our own expectations.

Mes compétences :
Magazines
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
responsible for project
production management
develop imersive experiences
Web Application Development
R&D
Merchandising
Location Scouting
Calibration

Entreprises

  • BETC Digital - Art Director

    Paris 2015 - maintenant Depuis début février 2015 :
    développement de capsules et contenus digitaux (film et photos) dans le secteur du luxe.
    Essentiellement sur le compte Louis Vuitton mais aussi Berluti, Lacoste, Poiray, Piaget, Lacoste, Jil Sander, Chloé...

  • BETC Digital - Art director, BETC

    Paris 2014 - maintenant content creation (websites, pure & 360° digital campaigns and apps) for luxury brands like :
    Louis Vuiton, Jil Sander fragrances, Berluti, Poiray, Galerie Lafayete, Air France.

    - Creative conception to develop imersive experiences for users. ;
    - Advanced crafting for short films and web pictures to strenghen our creative paths and beter share our inspiration
    with the clients.
    - Presenting and pitching the creative concepts and ideas directly to the clients during meetings. ;
    - Shooting direction and complete post-production management (retouch, video editing, picture calibration)
    to ensure execution and final outputs are aligned with our clients' needs and our own expectations.

  • Vente privee com - Photography assistant

    Saint-Denis 2011 - 2013 april, may, june participation in the preparation and development of the shoots (research for inspiration boards, location scouting, styling, decoration, etc.)
    - Participation in visual creation «ambiance» and «catalog» ;
    - Meet-and-greet with the photography team for the shoot (photographers, models, hair and make-up artist)

  • Vente privee com - Web designer

    Saint-Denis 2011 - 2013

  • Brandelet + Partners - Assistant AD

    2010 - 2011 responsible for project from shoot (research of inspirations and concepts, mock-up creation), through
    post production.
    - Print campaign : for la maison Dior - make-up department (Summer look 2011, 5 colors lift, icono
    graphie nail polish, Skin Forever, Gris City...), Love be Loved for Cartier, Persol Eyewear, Djula jewelery, Dove.
    - Merchandising : creation of signage for Dior, Sephora's point of sales ;
    - Print edition : layout placement for the French magazine directed by Thierry Legouest, creation of look books
    for the brand Soun,creation of the briefing packet for Dior Addict
    - Commercial films : for «la maison Dior» - make-up department ( Fondation Dior, Spring Look )

  • B+P - Assistante AD

    2010 - 2011

Formations

Réseau

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