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LVMH
- Marketing Manager
Paris
2014 - maintenant
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Crepuscule Pte Ltd
- Asia Account Manager
2013 - 2013
Crépuscule is an international brand consulting and design agency specialized in Beauty Brand Design, which was established in Singapore in 2011 and operates as the regional office for the agency activities in Asia-Pacific.
Key responsibility: Manage and drive regional (Thailand, Indonesia, India, China) or global projects, be the day to day contact for Asia-based clients and take responsibility for the following:
* Build client relationship and foster client development
* Effectively manage projects from start to finish and ensure that deliverables are delivered on time, of budget and exceeding expectations coordinating Singapore and Paris teams: Travel Retail project for Shiseido White Lucent Serum +, Packaging design for Garnier Men and Garnier Sakura White, Pond's packaging, Brand identity creation for a new mineral water, new brand identity creation and corporate communication
* Elaborate creative briefs to ensure the successful delivery of assignments
* Is in charge of strategic planning and brand consulting related to project
* Act as an expert on clients business and brands ;
* Monitor the financial and administrative aspects of the client's relationship
Secondary assignments:
* Build business development strategy for Asia ;
* Act as an ambassador of the agency and its expertise
Achievements: M EUR 1 project management from brand identity to packaging, to visual merchandising, to communication visual, skills in branding design, business development in Asia, strong knowledge of the beauty market (Skin care, cosmetics, Fragrances) particularly in Asia and India ;
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Cartier Singapour
- Senior Project Coordinator
2011 - 2012
Key responsibility: In charge of the Cartier Time Art exhibition launch event ( EUR 1M):
* Coordinated the project with HQ, supervised the PR and production agencies, managed the Marina Bay Sand catering ;
* Was responsible for the media plan ;
* Involved in the exhibition set up: trained the guides, organized the press conference, developed dedicated communication tools
Secondary assignments:
* Briefed and orchestrated the last Cartier Corporate media campaign launched in print, TV and Cinema: The ;
* Cartier Odyssey ;
* Set up a Bridal event to educate prospects and customers on Cartier engagement rings
Achievements: M EUR 1 event management with press release, launch of a breakthrough media campaign (Cartier Odyssey), supported the Communication manager in its strategic media plan, Far East Asia experience.
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Communication Department
- Senior Media Manager & CARTIER INTERNATIONAL Head
2009 - 2011
Key responsibility: Responsible of the global Cartier media strategy for Asia, Middle-East and Europe to ensure both share of voice positions and guarantee the Cartier image:
* Coordinated Jewellery, Watches, Leather Goods, Fragrances and Corporate campaigns: approx. 15 per year
* Defined and controlled the media budget by country, by product line and by project versus competition
* Orchestrated and supervised the 20 media plans of Asia, Europe and Middle-East areas (70% of Cartier's total media budget): budget , buying conditions, project orchestration, media planning, specific operations, vehicles selection
* Managed the media agency team (3 people dedicated to the account) and challenging them on media strategy, buying and post campaigns analysis
* Launched the new communication campaign for ``Baiser Vole'' worldwide
* Lead the Travel Retail plan worldwide ;
* Lead the International Print plan (10% of Cartier media investments): taking into account International publications, multi-local support and the Cartier Fondation pour l'Art Contemporain media plan
* Responsible of the data management (internal and competition data) and working on reporting optimization with Richemont teams
Achievements: supervised 20 subsidiaries, having launched approx. 30 campaigns, strong knowledge in Print, Outdoor and TV media of Asia, Europe and Middle-East (around 1400 vehicles)
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CARTIER INTERNATIONAL Headquarter
- Product Manager - Bridal collections
2006 - 2009
Key responsibility: Responsible of the Bridal collections at the worldwide level, managing 24 countries
* Defined the WW strategy in building every ear the 3 year strategic plans to be validated by the CEO
* Was in charge of product development for the engagement rings (from small carats to 10 carats) and wedding bands from the initial briefing to the coordination of creation and manufacture in insuring the margins: 80 products launched
* Implemented Bridal collections in new markets: China, Singapore, Mexico, Benelux, Switzerland, Germany, Austria, Spain, Greece, Benelux and Australia
* Managed closely the regular product collection at an international level (24 countries): sales forecasts, stock management, merchandising and Customer After Sales Service issues
* Launched a breakthrough new service (Set For You by Cartier service): led the project not only a Marketing perspective but also Training, Retail and Communication: 6 countries launched
* Trained all Bridal sales associates across the world and set up specific training for the USA, Hong Kong and Taiwan
* Improved the specific pricing of diamonds being an expert on the 4Cs and the diamond market in order to be more competitive or to increase margins
* Briefed the Bridal communication package and followed up with the communication department
Achievements: developed Bridal range to become a key business driver product range in having doubled the turn-over from M EUR 125 to M EUR 250, representing 20% of Cartier Jewelry within 3 years ;
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CARTIER INTERNATIONAL Headquarter
- Product Manager - Specific
2006 - 2006
Product Manager - Specific orders and limited editions watches
Key responsibility: Responsible of the worldwide watch specific order
* Developed watches specific orders from the drawing to the customer delivery
* Developed eventful limited editions for specific events
* Presented new products to the press at the Salon International de la Haute Horlogerie
Achievements: developed 80 watches on demand, strong knowledge of VIP tastes
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Cartier International
- Chef de produit Joaillerie Bridal
Paris
2006 - 2009
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CARTIER INTERNATIONAL Headquarter
- Assistant Product Manager - Fine Watchmaking
2005 - 2005
* Briefed and developed the website presenting the fine watchmaking collection
* Supported the fine watchmaking developments through analysis, competition benchmarks, mood boards for new products briefings
* Wrote sales book for the Fine watchmaking pieces ;
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Cartier international
- Chef de produit Horlogerie Commandes et séries spéciales
Paris
2005 - 2006
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Marketing Department
- Assistant Product Manager - Under
2004 - 2004
* Developed trade marketing operations for retail, selective and food networks: promotional mechanism, gifts, visual merchandising ,display plans and packaging ;
* Followed the return of investments for each operation ;
* In charge of the right to use images of models and photographers in publicity ;
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Dulux
- Assistant Product Manager
2003 - 2003
IMPERIAL CHEMICAL INDUSTRY Marketing Department, Paris
* Briefed the research and development department for new product launches ;
* Followed up the new packaging development ;
* In charge of the customer catalog for the point of sale ;
