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Antoinette LASJUNIES

COLOMBES

En résumé

SENIOR BRAND MANAGER looking for a job opportunity in HK
11 years of marketing experience in brand strategy, project management and product development

• Specialist in new projects development on an international level which includes concept definition, process implementation, team leadership and timing management
• Innovative and creative for impactful Operational Marketing from promotion to digital and PR
• Action and results oriented, sales support minded, with active contribution to business objectives and financial targets
• FMGC: strong knowledge in B to C and in Hypermarkets sales management

Entreprises

  • MAPA SPONTEX - Marketing Group manager

    2013 - 2014 Marketing Group Manager for Mapa and Spontex brands (75% contribution to revenue, scouring + wiping + cleaning gloves + garden gloves) for France
    In direct business relationship with the Global Marketing Director and the Global Managing Director
    • Initiate and implement a strategy and a yearly marketing plan to build sales growth and brand awareness.
    • Work closely with the Sales Dpt, the Trade Marketing Dpt and Key Account Managers to optimize launches in stores, develop business opportunities (Drive, Market Place) and maximize promotions.
    • Monitor budget and put in place profitability improvement projects.
    • Ensure production and content in all communications tools (TV, print, digital, outdoor).
    • Manage and develop a Junior Product Manager and a trainee.

Formations

Pas de formation renseignée

Réseau

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