Armand LAPEYRE

En résumé

Entreprises

• Procter & Gamble - Market Strategy & Planning Manager - Oral care – France

  Asnières-sur-Seine 2016 - maintenant In chare of P&G commercial strategy design and implementation on Oral Care Business for France.
  
  Brand Portfolio: Oral B (Paste, Toothbrush manual & power, Rinse, Floss) + Fixodent

• Procter & Gamble - Key Account Manager

  Asnières-sur-Seine 2014 - 2016 Key Account Manager dedicated to EMC (Casino Group) and Provera (Delhaize Group) clients - P&G France S.A.S
  
  in charge of Baby Care (Pampers, Kandoo) & Feminine Care (Always, Tampax) categories - 100MM€ portfolio
  
  -responsible for yearly commercial negotiations and Joint Business Planning (line up, features..) with EMC/Provera buyers
  -in charge of developing category sales with marketing counterparts via Market review, assortment recommendation, amplification plan for products, commercial initiatitives' launch, and merchandising projects
  -Working in a multifunctional environment (finance, supply, marketing...)

• Procter & Gamble - Key Account Manager

  Asnières-sur-Seine 2013 - 2014 Key Account Manager dedicated to Provera (Delhaize Group) - P&G France S.A.S
  
  in charge Beauty Categories : Shave Care (Gillette, Venus/ 9 MM€), Hair Care (Head&Shoulders, Pantene / 3,5 MM€) Oral Care (Oral B / 3,5 MM€)
  
  -responsible for yearly commercial negotiations and Joint Business Planning (line up, features..) with Provera buyers
  -in charge of developing category sales with Provera Marketing counterparts via Market review, assortment recommendation, amplification plan for products, commercial initiatitives' launch, and merchandising projects
  -Working in a multifunctional environment (finance, supply, marketing...)

• Procter & Gamble - Category Manager Gillette

  Asnières-sur-Seine 2013 - 2013 Category Manager Shave Care - P&G France S.A.S
  in charge of Shave Care Category: Gillette / Venus
  
  -Rsponsible for developing Shave Care Category sales via assortiment and merchandising strategy
  -Assortment and merchanding negotiations with all P&G clients (Carrefour, Leclerc, Intermarché, Auchan, SU, EMC, Provera...)
  -Responsible for strategy execution by commercial and sales team at national, regional and local level
  -development of specific category porjects (in store materials, sales force priority design...)

• Procter & Gamble - Sales Representative

  Asnières-sur-Seine 2011 - 2013 Sales Representative - PARIS.
  Management of a 30 million euros portfolio (38 stores)
  Mission: Promote 100% of P&G Brands + local improvements of national agreements

• Procter & Gamble - Category Manager Laundry/Softeners intern

  Asnières-sur-Seine 2011 - 2011 Category Manager Laundry and Softeners - P&G France S.A.S
  in charge of Fabric Care Category: Ariel / Dash / Gama / Lenor
  
  -Responsible for developing Fabric Care Category sales via assortiment and merchandising strategy
  -Assortment and merchanding negotiations with all P&G clients (Carrefour, Leclerc, Intermarché, Auchan, SU, EMC, Provera...)
  -Responsible for strategy execution by commercial and sales team at national, regional and local level
  -development of specific category porjects (in store materials, sales force priority design...)

Formations

• Ecole Supérieure De Commerce De Toulouse

  Toulouse 2009 - 2011 Master Marketing, Business to Consumer

• Brunel University (London Uxbridge)

  London Uxbridge 2007 - 2008 International Business

• Ecole Supérieure De Commerce De Toulouse (Balma)

  Balma 2006 - 2009 Bachelor,International Business

Réseau

• Carole DURAND

• Laurie DÉCHASEAUX

• Noemie WEILER

• Pauline LEGRÉ

• Sebastien GRAFÉ

• Sergio ANDRIANTSIMALIA

• Sophie MOINE

• Vincent DE CHIARA

• Vincent REDRADO