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Armand LAPEYRE

Asnières-sur-Seine

En résumé

Mes compétences :
Vente
Management
Négociation commerciale
Key account management
Category management
Biens de grande consommation

Entreprises

  • Procter & Gamble - Market Strategy & Planning Manager - Oral care – France

    Asnières-sur-Seine 2016 - maintenant In chare of P&G commercial strategy design and implementation on Oral Care Business for France.

    Brand Portfolio: Oral B (Paste, Toothbrush manual & power, Rinse, Floss) + Fixodent

  • Procter & Gamble - Key Account Manager

    Asnières-sur-Seine 2014 - 2016 Key Account Manager dedicated to EMC (Casino Group) and Provera (Delhaize Group) clients - P&G France S.A.S

    in charge of Baby Care (Pampers, Kandoo) & Feminine Care (Always, Tampax) categories - 100MM€ portfolio

    -responsible for yearly commercial negotiations and Joint Business Planning (line up, features..) with EMC/Provera buyers
    -in charge of developing category sales with marketing counterparts via Market review, assortment recommendation, amplification plan for products, commercial initiatitives' launch, and merchandising projects
    -Working in a multifunctional environment (finance, supply, marketing...)

  • Procter & Gamble - Key Account Manager

    Asnières-sur-Seine 2013 - 2014 Key Account Manager dedicated to Provera (Delhaize Group) - P&G France S.A.S

    in charge Beauty Categories : Shave Care (Gillette, Venus/ 9 MM€), Hair Care (Head&Shoulders, Pantene / 3,5 MM€) Oral Care (Oral B / 3,5 MM€)

    -responsible for yearly commercial negotiations and Joint Business Planning (line up, features..) with Provera buyers
    -in charge of developing category sales with Provera Marketing counterparts via Market review, assortment recommendation, amplification plan for products, commercial initiatitives' launch, and merchandising projects
    -Working in a multifunctional environment (finance, supply, marketing...)

  • Procter & Gamble - Category Manager Gillette

    Asnières-sur-Seine 2013 - 2013 Category Manager Shave Care - P&G France S.A.S
    in charge of Shave Care Category: Gillette / Venus

    -Rsponsible for developing Shave Care Category sales via assortiment and merchandising strategy
    -Assortment and merchanding negotiations with all P&G clients (Carrefour, Leclerc, Intermarché, Auchan, SU, EMC, Provera...)
    -Responsible for strategy execution by commercial and sales team at national, regional and local level
    -development of specific category porjects (in store materials, sales force priority design...)

  • Procter & Gamble - Sales Representative

    Asnières-sur-Seine 2011 - 2013 Sales Representative - PARIS.
    Management of a 30 million euros portfolio (38 stores)
    Mission: Promote 100% of P&G Brands + local improvements of national agreements

  • Procter & Gamble - Category Manager Laundry/Softeners intern

    Asnières-sur-Seine 2011 - 2011 Category Manager Laundry and Softeners - P&G France S.A.S
    in charge of Fabric Care Category: Ariel / Dash / Gama / Lenor

    -Responsible for developing Fabric Care Category sales via assortiment and merchandising strategy
    -Assortment and merchanding negotiations with all P&G clients (Carrefour, Leclerc, Intermarché, Auchan, SU, EMC, Provera...)
    -Responsible for strategy execution by commercial and sales team at national, regional and local level
    -development of specific category porjects (in store materials, sales force priority design...)

Formations

  • Ecole Supérieure De Commerce De Toulouse

    Toulouse 2009 - 2011 Master Marketing, Business to Consumer

  • Brunel University (London Uxbridge)

    London Uxbridge 2007 - 2008 International Business

  • Ecole Supérieure De Commerce De Toulouse (Balma)

    Balma 2006 - 2009 Bachelor,International Business

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