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Arnaud ESPASA

Munich

En résumé

Mes compétences :
eCommerce
Search Engine Optimisation
manage social media accounts
eMarketing
budgets
Umbraco
Market analysis
Google Adwords
Google analytics
SEO
SEM
Planning digital
Communication online
Social media
Stratégie digitale

Entreprises

  • Kempinski Hotel - E-Commerce Manager

    Munich 2015 - maintenant * Digital Marketing:
    - Develop and implement e-marketing initiatives for the hotel key
    feeder markets to increase the number of visitors to the hotel
    website.
    - Establish and implement the hotel annual marketing plan for
    electronic channels.
    * eMail Marketing:
    - Prepare and send with regular frequency a corporate email newsletter.
    * Search Engine Optimization (SEO)
    - Ensure all efficient use of keywords in the website content. ;
    - Review the ranking of the hotel website on search engines. ;
    - Update the hotel website with relevant search terms and adequate
    keyword frequency to ensure good ranking.
    * Social Media:
    - Ensure that social media campaigns are in line with the F&B
    promotions.
    - Oversee and manage social media accounts for the hotel and 3 outlets.
    - Responsible for developing and executing strategies to promote the
    hotel across Social Media networks.
    * Website Content Management:
    - Launching the new hotel and restaurants websites. ;
    - Manage relationships with third party distributors (e.g. Booking,
    Expedia, Agoda).
    - Keeping the hotel and outlets websites updated.
    * Website Analytics:
    - Analyze the website user behavior, site performance, source of
    referrals, ecc... and act accordingly.
    - Provide monthly reports on website KPI to the management team of
    the hotel.
    - Analyse PPC report and act accordingly with the agency.
  • Kempinski Hotel Ajman - Marketing Executive

    2014 - 2015 * Marketing:
    - Developing integrated marketing campaigns for 180 room hotel, 11
    food and beverage outlets and 2 spas, respecting marketing budgets
    (around 3 millions AED).
    - Supervising brand consistency standards, ensuring collateral and
    advertisement is in line with brand standards.
    - Maintaining relationships with advertising, print, and media
    industries.
    - Evaluating opportunities for partnerships, sponsorships and
    advertising.
  • Kempinski Grand & Ixir Hotel Bahrain City Centre - Sales & Marketing Coordinator & Acting Marketing Executive

    2014 - 2014 * Administrative:
    - Ensure that the admin forms are updated.
    * Marketing:
    - Liaison between Sales team and Marketing department. ;
    - Report to the DOSM and Marketing Manager for implementing
    marketing activities (creation and print of collateral, promotions
    and packages, advertising, market analysis, photo-shootings).
    - Assist in the creation of the marketing plan and budget.
    - Assist F&B with marketing needs. ;
  • Relais&Chateaux - Front Desk Supervisor

    PARIS 17 2013 - 2013 Relais&Chateaux La Bastide Saint Antoine, Jacques Chibois - Grasse, France
    * In charge of hotel and restaurant reservations. ;
    * In charge of the Conciergerie.
    * Responsible of the boutique. ;
    * Manage and perform guest check-in and check-out. ;
    * Handle guest requests and complains. ;
    * Responsible of controlling cashier float and ensure daily report. ;
    * Train associates.
  • Restaurant Little - Assistant Project Manager

    2013 - 2013 * In charge of the development opening of the restaurant (purchasing of
    all equipment, ensure timeliness of the project, recruiting personnel,
    searching suppliers).
    * Created all standards and procedures for the restaurant.
    * Created and developed the menu.
  • Sofitel - Housekeeping Manager

    Malabo 2011 - 2012 * Manage and control all inventories to ensure supply availability
    * In charge of analyzing the weekly guest satisfaction scores and
    developing new strategies for those areas found deficient.
    * In charge of ordering supplies on a monthly basis, according to the
    budget guidelines.
    * Developed and implemented a par system for linen to maintain proper
    inventory levels.

    * In charge of managing team members in their daily tasks and ensuring
    that standards are respected and followed.
    * Developed and implemented a new room inspection sheet to ensure
    consistency and quality.
    * Developed and implemented a room attendent production analysis sheet
    to ensure productivity and help with labor costs.
    * Responsible for managing daily payroll in order to develop strategies to
    control and reduce overtime.
    * Daily Lobby Duty.

    Food and Beverage Audit
    * In charge of updating and analyzing the Food and Beverage monthly
    audit report to assist the department with determining high selling items.
  • Sofitel Hotels - Management Training

    2011 - maintenant
  • Groupe Yuzu - Yannick Alléno - Assistant Chef de Projet

    2011 - 2011
  • YUZU - Assistant Project Manager

    Sèvres 2011 - 2011 * Responsible for problem solving operational issues for the HOTEL
    CHEVAL BLANC at Courchevel, to include research and decisionmaking for new products. Created documents to assist the Chef/Owner
    in determining high selling menu items to yield future revenue
    * Worked as a liaison between the operational departments and
    management to ensure timeliness of the project and successful opening
    of STAY and SWEET TEA in Beyrouth
    * Created all standards and procedures for STAY and SWEET TEA
    restaurants
    * In charge of the DIOR DES LICES development opening in St-Tropez,
    including purchasing of all equipment, handling legal requirements to
    obtain liquor license, as well as recruiting of restaurant & culinary
    personnel.
  • KPMG SRL - Assistant

    2010 - 2010 Training in the Advisory Department
    * In charge of prospecting new clients ;
    * Assistant in the Restructuring department, responsible for the Marketing
    Plan and conducting research for clients
    * Market Analysis
  • KPMG - Training in the Advisory Department

    Courbevoie 2010 - 2010
  • JW Marriott - Cross Training in Finance & Accounting

    2009 - 2009
  • Orient Express Hotel and Resort - Cross training in Food & Beverage

    2008 - 2008

Formations

  • Glion Institute Of Higher Education (Glion)

    Glion 2007 - 2010 Bachelor Business Administration
  • Glion Institute Of Higher Education (Nice)

    Nice 2007 - 2010 Bachelor of Business Administration in Hospitality Management
  • Università Cattolica Del Sacro Cuore (Milano)

    Milano 2006 - 2007
  • Ecole Française Lycée Stendhal (Milan)

    Milan 1999 - 2006 Brevet de Collèges

    Baccalauréat (ES)

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