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CERAM business school
- Etudiant
maintenant
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ZENIMAX - BETHESDA France
- Chef de Produit
2016 - maintenant
Managed local marketing campaign and seven figure budget including overall strategy, advertising (TV, online display, social/search, outdoor) , creative (trailers, digital, packaging), and events.
•Worked closely with each members of french team to synchronize marketing/trade marketing and commercial efforts.
•Creation and presentation of local strategic plans and budgets to top management and external partners.
•Daily relationship with different agencies ( Media, creative, etc )
• Coordination with 1st parties and development of partnership with High tech companies
In charge of AAA titles launches:
Doom
Dishonored 2
The Evil Within 2
Wolfenstein 2
Prey
Fallout 4 dlc
Fallout Shelter
Skyrim Special Edition
The Elder Scrolls Online
The Elder Scrolls Legends
Quake Champions
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Namco Bandai Games
- Product manager France / Belux
lyon
2014 - 2015
- Manage mass media plans (TV, Internet, Print, Radio and Outdoor campaigns)
- Implementing marketing tactics (partnerships, street marketing, online communities, social networks...)
- Analyse and anticipate competitors' performances, market orientations and sales
- Work on creative assets (TV, cinema, print, radio, online ads)
- Participate to the definition of the PR strategy
- Manage a annual budget for each product (trade and marketing)
- Build and lead the trade marketing strategy
- Take part in Key Accounts' negotiations (supermarkets, specialists, wholesalers)
- Train internal and external sales teams
- Perform products presentations to retailers and press (demos, interviews)
- Manage POS and goodies production
Worked on the following releases :
Racing games :Project Cars, F1 2014, Grid autosport
Manga games : Dragon Ball Xenoverse, One piece pirate warriors 3,J Star Victory Vs +, Tales of Xillia 2
Kids & family products :Pacman and the ghostly adventures 1 and 2, Dragons 2, Planes 2
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Electronic Arts Belgique
- Product Manager / Chef de produit
2011 - 2011
Product Manager for
Battlefield 3
Need For Speed The Run
The Sims 3
Star Wars the Old Republic
Harry Potter and The Deathly Hallows Part 2
My job is to :
-Define the Belgium marketing strategy for my games portfolio and develop the required marketing elements.
- Identify target and marketing mix, based on relevant consumer research and in collaboration with the US and European headquarter
- Define trade marketing plan
- Develop all creative elements including packaging, print and online advertising…
- Maximise our presence online: products websites, viral marketing, community management, CRM, in collaboration with the Online Team and the CRM service
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Ubisoft Europe
- Assistant Brand manager (Europe Middle East Asia )
2009 - 2009
Assistant Brand Manager EMEA on Assassin's Creed 2
Strategy and benchmarking: projects follow up with development teams and international brand managers, analysis of the competitive landscape.
Operational marketing: sales strategy, positioning, development of communication and promotional tools.
Creation of P.O.S, localized trailers, Advertising and goodies in collaboration with creative agencies.
Coordination of marketing activities for all EMEA subsidiaries with sales analysis, assets transfers, daily contacts.
Marketing analysis: sales and post launch analysis: key learnings and recommendations
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Koch Media France ( secteur jeux video)
- Assistant Product Manager
2008 - 2008
Product Launch of Red Bull Bc One on NDS,
Definition of marketing plan and creation of communication elements for many games :
Obscure 2 Wii, Secret files Tunguska, Warhammer battle march,
Bangai’o spirit, Metal Slug 7, Snk Arcade classics. Télé 7 jeux, World Championship snooker 08
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Vivendi Universal Games Los angeles
- Beta Testor Video Games
2006 - 2006
Improve my english
Team working and first step in the video games industry
