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Laurent PEQUIGNOT

Asnières-sur-Seine

En résumé

Mes compétences :
Activation
Asia
Asie
Brand activation
Business
Chine
COMMERCE
Conseil
Consulting
Finance
Finance Management
FMCG
International
International business
Management
Management consulting
Marketing
Marketing strategy
Master of Science
MBA
NPD
Performance
Product Development
Stratégie
Strategy
USA

Entreprises

  • Procter & Gamble - Market & Strategy Planning

    Asnières-sur-Seine 2015 - maintenant

  • Procter&Gamble - Account Executive

    Asnières-sur-Seine 2012 - 2015 On Beauty categories (Gillette, H&S, Pantene, Oral B)

  • Procter&Gamble - Sales Representative

    Asnières-sur-Seine 2010 - 2012

  • Coca-Cola Entreprise - Marketing Project Assistant

    ISSY LES MOULINEAUX 2008 - 2008 - Led trade marketing projects: POS, sweepstakes, packaging innovation
    - Responsible for client scorecard, customer satisfaction and retention survey, and KPI analysis
    - In charge of direct marketing projects: agency brief, creative follow-up, and result analysis
    - Managed domestic call center: agent training and management, improved customer handling process

  • MA3 Agency, LLC - New York - Account Manager Assistant

    2008 - 2009 MA3 is a Consulting firm based in New York City specialized in Creative and Strategic branding for premium brands and consumer goods.

    Main tasks:
    - Performed market analysis (business review, competitor activities, benchmark studies), consumer insights, and strategic recommendations
    - Successfully launched new brands: strategic planning, guerrilla marketing, events, and viral activation
    - Campaign production and media planning (print, web, outdoor)

    MA3 clients include major brands and companies:
    - L'Oréal
    - Gemey Maybelline
    - Coca-Cola Company
    - Marithé + François Girbaud
    - Nespresso
    - Volvic
    - Matern
    - Red Bull
    - Quorn

  • AMD Performance (Association de Marketing Direct) - President

    2006 - 2007 AMD Performance is a non-profit organisation of the SKEMA Business School that aims to provide part-time jobs to students in order to finance their studies.

    - Increased sales turnover by 40% in 2007 (more than $290,000)
    - Managed a team
    - Financial management
    - Business development
    - Prospected new clients through e-mailing and phone
    - Created new communication: new web site, new graphic identity
    - Created new process: creation of a student and a client database

  • TECHNIDATA - Marketing & Sales Assistant

    Montbonnot-Saint-Martin 2004 - 2006 TECHNIDATA is a company specialized in development and sales of medical software engineering.

    Main tasks:
    - Conducted market review and competitor analysis
    - In charge of product promotion: artworks (Mailings, leaflets…), new web site, prospecting campaign
    - Organized events: trade show, think tank

Formations

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