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Astrid KECHICHIAN

Montpellier

En résumé

Motivated and adaptable Marketing Professional with the expertise to succeed when presented with a challenge: proven, successful 10-years’ experience in a variety of marketing disciplines including, strategic-based market research, communications, product launches, event management, CRM, lead generation activities, life-cycle campaigning, materials development, web marketing and co-marketing.

Mes compétences :
Field marketing
Collaterals production
Lead generation
Salesforce.com
Social media marketing
PR relations
Co-marketing and partner programs
Event management
Adobe Dreamweaver
Adobe InDesign
Joomla
Camtasia

Entreprises

  • Intrasense - International Field Marketing Manager

    Montpellier 2013 - maintenant - Management and execution of global field marketing operations against annual and quarterly marketing plan and budget (60K€)
    - Management of 2 Marketing Assistants
    - Implementation of user acquisition campaigns, CRM-based analysis of ROI metrics and CRM management
    - Reinforcement of unique value propositions and company positioning by optimizing its awareness, clinical visibility and activity legacy towards medical community, OEM partners, prescribing companies and end-users
    - Development of business plans and market research: identification of high-potential partners and/or target markets, launch of tactical and business-strategic activities in collaboration with Management
    - Design and delivery of marketing collaterals (brochures, product data sheets, PPT, videos, success stories, white papers etc.)
    - Definition of new corporate identity and creation of dedicated templates
    - Production of press releases dedicated to investors and specialized healthcare magazines and PR management
    - Organization of international professional shows and congresses (JFR, RSNA, ASCO, ECR etc.)
    - Collaboration with Product, Application Engineer and Sales teams to support and leverage product launches and associated sales activities
    - Management of web site, intranet, extranet and company LinkedIn page
    - Implementation of Partner Program and related tools (training and extranet portals, newsletters etc.), and delivery of training materials

  • Datalogic - EMEA Marketing Manager

    2012 - 2013 - Budget management (1.2M€)
    - Management of the EMEA Field Marketing team (8 people)
    - Definition and launch of marketing campaigns (lead generation and brand awareness) in coordination with Product Management, Sales, Local Marketing and MarCom: database segmentation, data analysis by region, lead tracking, follow-up etc.
    - Product launches to channel, press and end-users
    - Marketing materials creation (success stories, brochures, newsletters etc.)
    - Organization of events (tradeshows, partner road shows)
    - Development of reliable and consistent reporting and ROI analysis tools

  • Datalogic - Marketing Specialist West Europe

    2006 - 2012 - Budget management and execution (400 K€/year)
    - Recruiting, training and management of 2 Marketing Assistants
    - Organization of events
    - External communication management (PR, web site, newsletters etc.)
    - Complete management of direct marketing by vertical: database nurturing, target market study, campaign launches (20/year), ROI and leads follow-up (50/months)
    - Coordination of marketing activities within channel of partners

  • VcsTimeless - Junior Project Management "Partnerships"

    2005 - 2006 - Budget management and execution (400 K€/year)
    - Organization of events
    - External communication management (PR, web site, newsletters etc.)
    - Improvement of the company’s image (consulting companies, market prescribers…)
    - Co-marketing activities

  • VcsTimeless - Marketing Assistant

    2005 - 2005 - Creation of monthly press files and of 3 thematic press files
    - Competitive benchmark and report
    - Sales tools development
    - Database qualification

Formations

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