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Audrey BORDES

BOULOGNE

En résumé

Dynamic executive with 9 years experience in the European media market.

Network of contacts, companies and partners both junior and senior in the entertainment and advertising industry in France and in the U.S.

Organized and deadline driven, I thrive on a challenge in a fast paced environment.
I currently work as a TV progamming executive to ensure the best daily scheduling offer for the leading french media group.

As a communication executive I helped establish the evolving programming tone and direction for the France Ô, RFO, Tempo network, including generating new programming ideas for TEMPO (French Caribbean Channel of RFO group). I carried out audience analysis. I defined a channel strategy and created a daily broadcast schedule. I wrote analyses of TV production. I managed the strategic communication lines of the new French channel France Ô (RFO TV group). I also managed a Team of 6 people working remotely from abroad.

Spécialités : Branding, Marketing, communication, TV scheduling, European entertainment regulation

Entreprises

  • Groupe TF1 - Broacast TV programming executive

    BOULOGNE 2013 - maintenant - Manage the day-to day television programming (french made for TV movies and programs, international featured films)
    - Evaluate program offers and prepare monthly television schedules
    - Prepare specific audience analysis and reports
    - Keep abreast of ongoing research, audience measurement studies and demographic analysis
    - Interface with staff, peers and supervisors to create a professional, cooperative working environment

  • TF1 - Integrated marketing and paralegal executive chez TF1

    BOULOGNE 2007 - 2013 - review TV programming for legal clearance purposes: (Programs I have worked on in the aforementioned capacity include: Amanda Knox’s murder trial in Italy-The hunt for the I-5 killer, The Killing Game, The Pregnancy Pact, The Pastor's Wife and Mommy's Little Girl)

    - Maintain valuable relationships with higher media authorities executing business & legal agreements and communicating our decisions on TV ratings (Programs I have worked on in the aforementioned capacity include: The Mentalist, CSI Miami, Vampire Diaries, Gossip Girl, Law & Order).

    - Coordinate product placement on scripted programs:
    work with the artistic team to implement product placements in scripted shows and work to ensure and improve our commercial agreements under new regulations (Programs I have worked on in the aforementioned capacity include: Clem, Vive la colo, Josephine Ange gardien, Les toqués).

    - Handle day-to-day production legal matters and branding on live shows:
    Develop and maintain relationships with producers by providing services as an on set consultant for business and legal problems (Programs I have worked on in the aforementioned capacity include: Dancing With the Stars, The Voice, I love my country, Secret Story, Vendredi tout est permis).

  • FRANCE TELEVISIONS - TV programming coordinator

    Paris 2004 - 2007 - Managed a team of 6 persons working remotely from overseas (french islands) on daily broadcast schedules.
    - Helped establish the evolving programming tone and direction for the network, including generating new programming ideas
    - Carried out audience analysis.
    - Defined a channel strategy and create daily broadcast schedule.
    - Wrote analysis documents on TV production.
    - Coordinated the strategic communication lines of new French channel France Ô (RFO TV group).


    -TEMPO project: Planned and conducted interviews for Tempo, gathered data, solved staff organization problems, developed project plans for broadcasted programs (new music concept, and theatre on TV concept) provided editorial feedback on peer and departmental work products. Created presentations and executive briefs to deliver research and recommendations on a project basis. Maintained working relationships with clients.

    -France Ô project: Developed promotional strategies and created all marketing presentations.

Formations

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