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Audrey TIDAS

Paris

En résumé

I am passionate about web and I mean all of it: from coding to traffic analysis !

Graduated last year from IESEG School of Management, I am currently having some exciting challenges at MSH INTERNATIONAL (Paris) as a Traffic Manager. My skills include e-mail marketing, content strategy, PPC campaign management, webanalytics and social media.

When I am not geeking around, you might find me blogging, cooking or doing yoga !

Feel free to contact me !

Mes compétences :
Word
Excel
Powerpoint
Wordpress
Windows 7
Newsletter/emailing
Blog
Nielsen Nitro
Drupal
Webmarketing
Google Analytics
Brightedge
Fireworks
Google Adwords
Content Management System
Affiliation

Entreprises

  • Google - Associate Account Strategist

    Paris 2016 - maintenant

  • SIACI SAINT HONORE - Traffic Manager

    Paris 2014 - 2015 - Plan, setup, implement, track and optimise PPC campaigns across several search engines and markets
    - Keywords strategy / research / traffic and cost estimates
    - AdCopy writing and testing
    - Analyse PPC campaign performance and recommend next steps
    - Analyse conversion path / user journey and recommend next steps
    - SEM traffic segmentation and analysis (PPC, SEO, Direct, Referrals, etc.)

  • SIACI SAINT HONORE - Webmarketing Analyst

    Paris 2014 - 2014 - Manage and develop e-mail marketing campaign
    - Design and broadcast of targeted email campaigns
    - Provide monthly web analytics reports using Google Analytics
    - SEO optimization : balise title, metadescription optimization based on benchmark analysis
    - SEA campaign management : maintain daily paid search campaigns across multiple search engines including bid management, addition/deletion of keywords and creating new ads.
    - Pilot creative agencies: from brief redaction to artwork delivery
    - Performance based marketing: affiliation program development

  • Nestlé - Assistant e-CRM Manager

    Marne La Vallée Cedex 2 2013 - 2014 - Websites launch (banners development, email marketing, online game organization),
    - Content management with Drupal,
    - Natural SEO: structural and functional recommendations, semantic optimization (BrightEdge, Webmaster tool),
    - Implementation and management of campaigns with Google Adwords,
    - Implementation of e-mailing programs with Selligent,
    - Reporting and ongoing analysis of trends and results of different sites, study traffic (Google Analytics),
    - Briefs creation, following of graphic design creation and implementation of campaigns, reporting and campaign optimization,
    - Development of promotional material,
    - Trade-fair organization (30 000 visitors) : stand creation, hostess recruitment and coordination, stand animation development and coordination.

  • FS Etude Gourot Traductions - Trilingual Administrative Assistant

    2012 - 2012 - Manage translation orders (for professionals and individuals)
    - Billings and deliveries follow up, activity dashboard update
    - Management of mail, greeting clients, publishing quotes

  • Baby'tems - Online communication coordinator

    2011 - 2011 - Create, target and develop e-mailings and monthly newsletter
    - Analyze results and improve opening and subscriptions rates of e-mailings campaigns
    - Content creation and optimisation (inbound marketing)
    - Animate communities on social networks and blog management (Facebook and Wordpress)
    - Organize an online contest game: 10% increase of the database

  • Walt Disney Company - Park Greeter

    Paris 2010 - 2010 - In charge of welcoming customers
    - In charge of opening and closing the park
    - Entry tickets selling
    - Orientate customer into the park
    - Honor Received: "Go Above and Beyond"

  • Association Mon'Ecolo - Présidente / Vice-Présidente

    2009 - 2011 Organization which aims to make aware professionals and individuals to ecology.
    Achievements :
    - Conferences (40 participants)
    - Mon'Ecolo Festival (2000 visitors)
    - Talks in Schools ( 200 students)

    In charge of press relation and events coordination.

Formations

  • Universidad Argentina De La Empresa (Buenos Aires)

    Buenos Aires 2011 - 2012 Exchange Student - Courses in Spanish

  • IESEG, School Of Management

    Lille 2008 - 2013 Cours en Anglais

  • Lycée Léon Gontran Damas

    Cayenne 2005 - 2008 Economique et Social

    Baccalauréalt obtenu avec Mention Bien

Réseau

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