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Aurélie FALCONNET

ANNECY-LE-VIEUX

En résumé

J'ai acquis 8 années d'expériences en gestion de projets web, market insight, UX-UI Design / Webdesign pour de grands comptes du secteur industriel et tertiaire.

Mes compétences :
Études marketing
Marketing
Recherche
User interface design
Consumer Insight
User experience
CSS 3
Responsive Design
Wireframe
Web design
Intégration web
HTML 5
UI Design
Graphisme web
Webmaster
Ux design

Entreprises

  • Freelancer - Consultant - UX-UI Designer Web Designer / Web Project Manager/ Freelance Web consulting - Digital Communication

    2016 - maintenant

  • ReportingSoft SA - Web Project Manager / Digital communication Manager

    2014 - 2016 Context and Purpose
    • New Digital marketing strategy set up and Business Plan
    • Reporting software interface redesign
    • Website review

    Production
    • Digital Business Plan
    - Digital Marketing strategy set up
    - Market study and clients’ interviews through online questionnaire and workshop
    • Reporting software interface redesign: collaboration with a designer on the wireframe and graphic models
    • New Website creation through Joomla CMS www.reportingsoft.ch
    • Graphic: Web banners and newsletters development

    Technical environment
    • Joomla CMS
    • Photoshop and Illustrator

    Results
    • Brand awareness development
    • Reporting software development and interface redesign
    • 1 webinar per week with news customers on the new reporting software

  • Ipsos - Qualitative Insight Project Manager, Market Research Institute, Geneva

    Paris 2013 - 2013 Context and Purpose
    • International Qualitative Surveys set up for Nestlé, Procter & Gamble, JTI, CPW....
    • Products and customers knowledge/insight improvement
    • Product Test, concept test, advertisement campaign test...

    Production
    • Customer Brief
    • Qualitative Survey set up
    - Screening
    - Questionnaire development
    - Online interviews, focus groups, workshop, face to face interviews
    • Results analysis and recommendation plan

    Technical environment
    • Project management
    • Qualitative users’ interviews

    Results
    • 10 to 20 qualitative surveys per month

  • SFR - Geomarketing Researcher and Marketing sales Project Manager, Paris

    2010 - 2012 Context and Purpose
    • New SFR products/services communication plan
    • Geomarketing segmentation of SFR sales shops

    Production
    • Geomarketing segmentation on statistical analysis
    • Conference call organization, newsletters creation, flyers on new SFR products/services

    Technical environment
    Excel Geomarketing statistics and Web management

    Results
    • Geomarketing segmentation of SFR sales shops
    • Conference call: 60% audience per week; Newsletter: 40% readership; 4 Roadshows per year...

  • Init Marketing - Insight Researcher (Market Research Institute), Paris

    Créteil 2009 - 2010 Objectives: To give clients’ brands a good picture of their consumers' wants and needs.

    Responsibilities: Study design and fielding, data checking, analysis and report preparation
    • Overseeing all aspects of day-to-day project management
    • Developing questionnaires
    • Developing field instructions and tracking quotas
    • Creating final reports with written analysis
    • Assisting in presentations

    Research Methods:
    • Quantitative research
    • Satisfaction surveys for French services companies: AG2R, VAUBAN HUMANIS, MEDIAPOST; and for industrial sector: BOUYGUES, RENAULT
    • Product tests for LEXIS NEXIS and for Jewelry shop (client test on gold jewels).
    • Brand awareness and image survey
    • Price tests, mystery shoppers
    • On-line survey

Formations

  • ARIES Web Design

    Annecy 2016 - 2016 UX UI Design / Web Design
    Intégration web HTML / CSS
    Infographie 2D

  • IAE LYON

    Lyon 2005 - 2006 MASTER Marketing

  • Ecole De Commerce (Berlin)

    Berlin 2003 - 2004 Maîtrise

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