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Cartier
- Accessories Manager - China
Paris
2013 - maintenant
Management of Eyewear, Leather Goods, Objects and Fragrances product portfolio for China Market
- Strategic plan elaboration
- Product: launches and animation in retail environment, staff training, incentive and CRM events
- Communication and PR: Media briefing organization, endorsement program (friends of the Maison)
- Forecast and sales analysis, tactical action plan to drive business growth
Management of a team of 2 people (2 local senior product managers).
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Cartier
- Senior product manager leathergoods
Paris
2009 - 2013
Briefing for creation and development of strategic bags collections (Day and Evening bags, jeweller bags) Project leader from briefing to final stages of development with creation and industrial teams as well as all supporting function (communication, PR, supply chain…).
Participation to the 3 years strategic plan.
Animation and rationalization of existing ranges.
Monthly reporting and forecast, price positioning, competition review.
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Moët Hennessy Diageo
- Chef de produit
2009 - 2009
Product Manager « Classic Malts & Food Sweets »: Food Alliances between sweets and malts.
CRM Project manager for recruitment E-mailing : conception, editorial, data bases update.
Reporting and Competition analysis.
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Hennessy
- Chef de produit
Cognac
2008 - 2008
Product Development of new Hennessy creation for US and Asian markets
Agency briefing for concept and creation, industrial development, 360° communication plan.
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Chanel
- Assistante chargée d'études MO soin pour l'Europe
Neuilly-sur-Seine
2006 - 2007
• Suivi des campagnes de lancement produits Chanel sur les marchés de la zone Europe :
- analyse qualitative des campagnes : produits, PLV, des animations trade
- analyse quantitative des performances chiffrées Sell In & Sell Out des produits et de leurs concurrents sur le marché.
• Analyse des tendances sur le marché du soin et veille concurrentielle
