Aurélie VITRAT

En résumé

Entreprises

• GEFCO - Chef de Projet Marketing Digital

  COURBEVOIE 2015 - maintenant

• DIGITAS France - Digital Senior Project Manager/International Project Manager

  Paris 2013 - 2015 Responsible for a Regional Business Unit, for a European automotive customer
  ›› Consultancy and deployment of the European digital communication strategy in the Regional Business Unit (France, Belgium, Luxembourg, Netherlands)
  ›› Delivering planning & project management for the Regional Business Unit based on a global Marketing plan (including all digital platforms - responsive design: www, mobile, tablet, applications)
  ›› Localization of the new Nissan websites for the local markets: FR, BE-fr, BE-nl, LU, NL (and back up for other European countries where needed) in terms of product updates and central campaigns
  ›› Project management of numerous major digital campaigns simultaneously
  ›› Coordination of the internal CMS team, technical team, as well as local third parties
  ›› Digital performance follow-up and KPI monitoring
  ›› SEO optimization
  ›› Liaising with Nissan Europe and the Regional Business Unit in order to adapt the central strategic recommendations to the local needs
  ›› Client service: consultancy and customer relationship management

• DIGITAS France - Project Manager - Digitas (VivaKi Communication – Publicis Group), Paris France

  Paris 2009 - 2012 Project Manager for NISSAN (International car manufacturer) as part of the advertising campaign launch and LANCÔME (International luxury Cosmetics and Skin Care manufacturer) as part of VISIONNAIRE advertising campaign launch.
  In charge of the online section update, managing and defining new creative ideas for these products, collaborating with multiple departments (Web Designer, Flash Developer, Copy writing, 3D team, HTML developer). My main responsibilities were to co-ordinate on-time delivery of projects and promote client satisfaction. This professional experience taught me how to balance a heavy workload whilst working under pressure on a high profile International account.
  
  Nissan Europe account http://www.nissan.co.uk/ (the site received numerous awards, FWA, Top Com Consumer, Creativity Annual Award…)
  
  Lancôme account http://www.lancome.fr/_fr/_fr/index.aspx - campaign product launch for Lancôme Visionnaire (iPad, mobile site, QR code, Facebook app)
  http://www.visionsofbeauties.com (social site supporting the campaign product launch of Lancôme Visionnaire - the site has received a FWA)
  
  Skills
  o Interviewed clients to best direct their needs
  o Manage multi daily projects and operations (Web – Digital Signage – Mobile – 3D video - Tablet)
  o Collaboration / Coordinate creative and technical team
  o Lead meetings workshops
  o Define / Respect quotation and planning
  o Advise / Manage clients when they are under enormous pressure
  o Provide confidentiality and encouragement to ongoing client needs
  o Coordination with NISSAN international subsidiaries to inform them about the incoming projects

• Agence Dagobert - Project Manager - Dagobert Agency - Internet and Digital Signage Communication Agency, Paris France

  Paris 2007 - 2009 Worked as part of a team to manage several different accounts, including Crédit Lyonnais - Crédit Agricole, La Française des Jeux (the French lottery), Orange (a major French telecom company), SNCF (French nation rail company), Citroën and Chanel.
  
  Within this role I worked as part of a team to assist and manage different accounts such as Crédit Lyonnais - Crédit Agricole (Banking company), La Française des Jeux (Lottery Company), Orange (Telecommunication Company), SNCF (Transport by rail company - TGV), Citroën (Car manufacturer), Chanel. My role was to ensure continuous client satisfaction and expand business opportunities. I identified the needs of our customers, developed proposals and conferred with clients to define and develop online campaigns. Monitored and managed client / project budgets. I developed outstanding communication skills in order for me to manage multi accounts / clients, to adapt to work on very different brands and focus on special consumer targets.

• Club Méditerranée - Internet Marketing Assistant - Club Méditerranée UK, London United Kingdom, Jan/2007 to Jun/2007

  Paris 2007 - 2007 Within this challenging internship role I worked with the Internet Marketing team assisting in daily direction and operations including:
  o Managing day to day promotions
  o Update and check content in the CMS
  o Provide updated statistics on traffic and sales website
  o Writing weekly newsletters
  o Detect and report bugs on the website
  o Manage mails customer and providing customer service
  o Manage Marketing department phone calls

• Europalaces Pathé/Gaumont - Communication Assistant - Pathé/Gaumont EuroPalaces Services, Paris France, Jun/2005 to Aug/2005

  2005 - 2005 Working as an intern within the Communication team assisting in daily direction and operations which included:
  o Updating and reviewing content in the CMS for the company website
  o Summarizing movies for website and leaflets
  o Creating leaflets and magazine – collaboration with printer company
  o Managing customer mailings and providing excellent customer service

Formations

• ISC Paris

  Paris maintenant

• Institut Supérieur Du Commerce MMTI

  Paris 2004 - 2007 MMTI

• Lycée Montalembert (Courbevoie)

  Courbevoie 2001 - 2003

Réseau

• Christophe MAZIERES

• Elodie LIGER

• Emilie GÉRARD

• Emmanuelle FILLASSIER

• Jonathan DA COSTA

• Kahina DOUDOU

• Lina VALENCIA

• Marie VAN HOUTTEGHEM

• Stéphanie CLERC (FLAMAND)