Aurélien LEMASSON-THÉOBALD

En résumé

Entreprises

• Google - AdCamp EMEA

  Paris 2015 - 2015 - Selected among the top 3% of applicants across Europe, Middle-East & Africa
  - 3-day programme lead by Google sale managers, with an in-depth description of the company's advertising operations and products.
  - Improved sales pitching, team building and presentation skills with training sessions
  - Team-based advertising case competition with solution presented to a panel of sales executives
  
  Experience described on ESCP's website:
  http://www.escpeurope.eu/nc/campus/escp-europe-campus-london/escp-europe-london-campus-news-room/news-single/back/232/article/attending-googles-adcamp-a-students-eye-view/

• Reach Out Mbuya - Business Consultant (Master Project)

  2015 - 2015 The social enterprise The Great Generation brought together three business people with complementary specialist skills to provide Reach Out Mbuya with the requested support to address the need for increased financial self-sustainability.
  
  - Analyzed financial statements and profitability of the product portfolio
  - Performed market analysis
  - Delivered a two-tiered strategy to support implementation of prioritized growth opportunities for Reach Out Mbuya, both in the short term and in the long term
  - Supported the strategy with related action plans and cost benefit analysis
  
  Description of the full experience available on my blog: http://adventure-of-happiness.com

• ChicTypes - Community Manager

  2015 - maintenant

• CHANEL - Apprentice Export Marketing Assistant – Local Markets and Travel Retail

  Neuilly-sur-Seine 2014 - 2014 - Created a new digital presentation support for Product Catalogues
  - Collected and compiled Campaign Feedbacks from the European markets
  - Conceived product launch mailings for Travel Retail shops
  - Created a tutorial for the use of data sharing software
  - Evaluated Retailers’ websites, performed Internet monitoring
  - Updated Marketing Documents on the Extranet

• CHANEL - Apprentice Export Press Relations Assistant – Northern Countries

  Neuilly-sur-Seine 2013 - 2013 - Managed Shootings, Visuals and Press Kits requests
  - Analyzed Press impacts, monitored Scandinavian blogs and international press articles
  - Performed qualitative and quantitative analysis of international press clippings
  - Contributed to preparation of internal presentations (Business Reviews, etc.)

• Secours Populaire Français - Stage

  Paris 2012 - 2012

• CHANEL - Intern Assistant Eyewear Product Manager - Communication - Events

  Neuilly-sur-Seine 2011 - 2011 - Participated in the presentation of the new eyewear collection to the world distributors
  - Contributed to the Autumn-Winter 2011 Fashion Show preparation
  - Performed in the points of sale’s quality audit of the Middle-East zone
  - Products images database update for the Fashion department

Formations

• ESCP Europe

  Paris 2015 - maintenant Master of science in Marketing & Creativity
  
  - Company Consultancy Project: Created a Marketing Plan for Mozilla
  - Elected Student Representative
  - Conceived creative industries seminar projects for Tag Heuer & Jaeger Lecoultre
  - Created group projects about Coca Cola & Uniqlo

• BBA ESSEC Business School

  Paris 2010 - 2014 Bachelor in Business Administration
  
  - Final year dissertation subject: How to adapt Luxury Business’ Digital Strategy to Brazil, China & Russia?
  - Two 6-month exchanges: Milan’s Bocconi University (Italy) & Singapore Nanyang University
  - Created a buddy system for coaching 3rd year students in search of apprenticeship by 4th year students and current apprentices (project implemented in September 2014)
  - 1-month Volunteer experien

Réseau

• Alain LEMASSON

• Alexandre CORDIER

• Anne BAUMIER

• Capucine CORNEAU

• Cédric APERT

• Charlotte GOUJON

• David AMSELEK

• Gerald ESPARDELLIER

• Marine MOCAËR

• Oriane SPITZ