Aurore SOUTHAMMAKOSANE

En résumé

Entreprises

• Maisons du monde - Head of Online Media & Partnerships | EUROPE

  Vertou 2016 - maintenant #Ecommerce #PaidMedia #DigitalRoadmap #AcquisitionStrategy #SearchStrategy #DisplayStrategy #MediaStrategy #TeamManagement

• L'Occitane - Head of E-commerce & Digital | Emerging Brands | FRANCE & INTERNATIONAL

  Paris 2015 - 2016 Brands : Melvita, Erborian & Couvent des Minimes
  Websites : Melvita.com, Erborian.com, LeCouventDesMinimes.com
  
  Scope :
  1. E-commerce Manager for FR market on the 3 brands
  2. International Digital Manager on the 3 brands (FR, DE, UK, US, JP, HK)
  
  > Team Development & Management
  > Acquisition Development & Strategy
  > E-crm & Database Development & Strategy
  > On-site Performance Improvements
  > International Digital Coordination with 26 websites
  > P&L Management & Reporting to the Brand Managers

• L'Occitane - Head of Online Acquisition | EUROPE

  Paris 2012 - 2015 Brand : L'Occitane en Provence | Loccitane.com
  
  7 Countries : FR / DE / ES / IT / CH / NL / BE
  
  Scope :
  1. Online acquisition strategy
  2. Business development Projects
  
  > EU Web budget management
  - KPIs & ROI follow-up
  - Reporting to EU Digital Director
  
  > Online Acquisition Strategy
  - Ownership of the key acquisition channels : Search, Affiliates, Retargeting, Display, Partnerships, Youtube
  - Management of budgets and relationships with external agencies
  - Ongoing briefing, testing and optimization of channel creatives and landing pages
  - Use of Analytics and agencies tools to drive actionable channel insights
  - Analyze channel performance and present results to various organizational stakeholders
  - Benchmark channel performance and initiatives within the Beauty industry
  - Customization of the acquisition priorities per country
  - Team Management : Recruitment, Training & Development of acquisition project managers
  
  > Local teams training & support
  
  > Business development Projects
  - Built the "On-Site performance" team: department organization, team recruitment & training
  - Management of the complete redesign on the 7 websites
  - Define new online marketing plan
  - SEO optimizations

• L'Occitane - E-commerce Project Manager | EUROPE

  Paris 2011 - 2011 Brand: L'Occitane en Provence | Loccitane.com
  
  7 Countries : FR / DE / ES / IT / CH / NL / BE
  
  Scope :
  1.Acquisition Campaigns
  2.On-site Performance Projects
  3.Logistic Activity
  
  > Web KPIs monitoring
  
  > Online Acquisition
  - Launched & optimized Search / Affiliates campaigns & Partnerships on each market
  - Built marketing & communication plan
  - Manages Web Partners
  
  > On site Performance Projects
  - Put in place adapted payment methods, Checkout redesigns
  - Led new on site functionalities & eStore for specific events (Holiday)
  - Collaborated actively to the launch of BE & NL websites
  - Managed the redesign & backoffice improvements
  
  > Logistic follow-up
  - Web Stock follow-up
  - Shipping Methods & Partners follow-up

• SOLARIS (Groupe GRANDVISION) - E-commerce Project Manager | FRANCE

  2008 - 2010 Brand : Solaris | Solaris-Sunglass.com
  
  Scope :
  1. French Market Ecommerce & Customer Service
  2. Franchise stores in Greece, Malta & Middle-East (during 1 year and a half)
  
  > Management of the eCommerce activity
  > Managed Web budget & KPI monitoring
  > Animated on site marketing plan, online catalogue & stock
  > Lead Search & Emailing campaigns
  > Managed Website Redesign, Launches of EN/ES/IT/PT websites
  > Recruited & Managed a team
  
  > Management of Customer Service, Web logistic activity
  
  > Franchise International network
  - Contributed actively to the marketing & merchandising actions in stores
  - Followed the operational development of the stores

• LA REDOUTE - Marketing Analyst

  Roubaix 2007 - 2007 - Analyzed seasonal sales & ad hoc analysis to improve the offer & promotions

• ARSENIC (Agence Marketing et Publicité) - Communication Project Manager

  2006 - 2006 - Managed & Followed Advertising projects & Customers

Formations

• BEM Bordeaux Management School ( ESC Bordeaux )

  Bordeaux 2004 - 2008 Master Grande Ecole de Commerce

Réseau

• Capucine ROYER

• Cécile Heïdi CLONTS

• Convertize OPTIMISATION DES TAUX DE CONVERSION

• Dany THOMAS

• Fanny OYARBIDE

• Mickael IBARZ

• Patrice RUAULT

• Rémi GENON-CATALOT

• Stéphane FERREIRA