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Baptiste CARTEREAU

Paris

En résumé

> Commercially minded, believes in the power of brands, excited at the prospect of interacting with people online on behalf of a consumer brand
> Strong knowledge of the digital media landscape.
> Good Communication skills : Public speaking / Persuading.
> Time & project management, ability to work under pressure and meet deadlines, decision making.
> A self-starter, quick learner and highly motivated, able to work alone and/or manage a team

Entreprises

  • Lowe Strateus - Social Media Director

    Paris 2012 - maintenant

  • Havas Digital - Social Media Manager

    PUTEAUX 2010 - 2012 - Responsible for driving social media work for Havas Media clients, including strategy development, tactical expertise and execution, and measurement of social programs.
    - Identify and define social media opportunities for all clients as they align with their digital marketing goals and strategies. - Understand how social media fits into holistic marketing plans and goals and build sound business strategies for clients around social.
    - Accountable for the quality of social media plans/strategies/services delivered to clients as well as client satisfaction.
    - Work closely with and advise client teams and other internal social media experts on execution of social media programs and new business opportunities.
    - Develop, implement and continuously improve an integrated communication approach across all social media channels for Socialyse (Dedicated social media unit @Havas Digital)

    Main clients in 2011 : Orange, Goodyear/Dunlop, Hermes, Citroen, PUIG, Passionata, Danone, Autolib, Brother, FDJ, Air France

  • Media Contacts - Digital Media Planner

    2007 - 2007 - Day-to-day support of digital sales team through development of thoughtful, strategic media plans for advertiser proposals
    - Accurate, strategic, creative and timely responses that meet the advertiser objectives
    - Provide rational and justification of plan placements to help Sales sell concepts and inventory through
    - Inventory management
    - Work in lockstep with Campaign Management to ensure the campaigns are executed as planned

  • Havas Digital - Account Manager

    PUTEAUX 2007 - 2010 Providing advertising solutions for client accounts across several industries (e.g. Gucci Group, Inter-Parfums, Coty Inc, Arte, Gaumont, Lavazza, Wyeth Pharmaceuticals, SNCM, Google...) @ Havas Digital, the interactive marketing network of Havas group (Ranking : n°1 in France (TNS MI 2007 & 2008)) :
    - Working to write and present digital innovative proposals to my clients (Online ads, E-mailing, SEM, SEO, Affiliation, M-Mobile, e-CRM, Geo-Marketing...)
    - Being aware of the new digital opportunities and using them to answer client objectives
    - Manage productive relationships with media reps and internal teams that lead to successful campaign deliverables and high client satisfaction
    - Demonstrate best practice in optimization techniques (creative, budget, bids, etc) and customer retention strategies
    - Provide new online solutions of communication (Social Media, Virtual communities, Web Strategy, Social networks, Blogs, Buzz Marketing, Viral Marketing, interactive content)

  • Publicis Conseil - PR Assistant

    Paris 2005 - 2006 - Communicating and managing press communication
    - Collating and organising press releases
    - Promoting new Ad campaigns and distributing promotional material
    - Compiling and organising press database
    - Support the organisation of press events and attend when required
    - Ensure all PR databases are up to date

Formations

Pas de formation renseignée

Réseau

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