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Barbara GOURDON

Toulouse

En résumé

Expert in communication domain, I've a web speciality which allows me to have a large business vision.

My assets : I combine to my web skills an expertise in global communication that I've acquired during my different field experience.

My philosophy : "If you put your heart in your projects'​ realization, if the passion consumes you and nothing stops you, the success will be there."​ Mathieu Thomas

Currently, I'm in charge of communication and webmarketing for Immajg Consult, a company specialiazed in the virtualization domain. After having begun as a consultant alongside my studies, I integrated the company in January 2015 where I intervene transversaly on different professions.

Mes compétences :
OAS
Community management
Webmarketing
Web analytics
Social media
Joomla
Wordpress
Creation of website
Events
Video
Press Relations
Publicity
Adobe
Budget management
Writing of editorial content
Projects management
Public Relations
Communication plan
Communication strategies

Entreprises

  • IMMAJG CONSULT - Head of Communication & Webmarketing

    Toulouse 2015 - maintenant Immajg Consult : infrastructure's virtualization | CDI

    > Webmarketing
    - Development of digital strategy to expand the company's visibility on web,
    - Creation and updating the website,
    - Writing the editorial content (blog, social media, website, etc),
    - Realization of the external communication supports such as newsletters, videos, advertising visuals, datasheets, etc,
    - Recommendation and management of the SEO & SEA,
    - Head of standby technology service,
    - Etc.

    > Global communication
    - Definition of the communication strategy to reinforce the company's awareness,
    - Distribution of the information to the public concerned,
    - Realization of the internal and external communication supports such as presentations, commercial brochures, kakemono, visit cards, datasheets, training supports, etc,
    - Management of the budget and negociation with providers (printing house, advertising agency, etc),
    - Etc.

    > Event
    In charge of physical and web events from A to Z (conception, research of providers, budget management, invitations, communication, logistics, etc).

    > Human Ressources
    - Writing of a job description and diffusion on different recruitment websites,
    - Management of the recruitment,
    - Implementation of the career plan.

  • O2 Pub Digital - Groupe La Dépêche - Junior web projects manager

    2013 - 2014 O2 Pub : An advertising subsidiary owned by La Dépêche du Midi group | Contract alongside my studies

    - Following of the different projects and missions such as web applications, websites optimization, etc,
    - Establishing of the web operations, SMO, etc, and analysing of the results,
    - Coordination of the internal teams (PAO, Traffic Manager, commercial team, coordination team, etc),
    - Advising and recommendation of the sales team according to the clients' needs,
    - Realization of the internal and external communication supports such as presentations, advertising visuals, sales supports, videos, etc,
    - Researching of the providers,,
    - Bringing new vision and new solutions around webmarketing methods.
  • IMMAJG CONSULT - Communication & Webmarketing's consultant

    Toulouse 2013 - 2014 I worked as a consultant alongside my studies to develop all the communication and webmarketing's part for the company.
  • HL EVENT - Events Coordinator

    2013 - 2013 HL Event : Public relations agency - Intership
    Main mission : Roland Garros

    - Organization and coordination of events from A to Z (conception, research of provider,, customer relations, budget management, logistics, etc) such as team building, conferences, company drinks, end-of-year drinks, etc,
    - Realization of the different external communication supports (presentations, invitations, etc),
    - Expanding of the agency's visibility through many supports (videos, newsletters, social media, etc),
    - Writing of the editorial content for social media and informing the web community,
    - Management of the Roland Garros logistics with a physical presence during all the tournament.
  • C'Direct (Groupe PUBLIDOM) - Account Manager

    2012 - 2012 C’Direct : Communication & Advertising agency - Publidom Group | Intership

    - Coordination of the creative team and following of the different projects such as flyers, commercial brochures, events, etc,
    - Management of the clients budget and the schedule,
    - Elaborating of the communication plans,
    - Management of the collaboration with providers, ,
    - Writing of the editorial content for social media and informing the web community.
  • DAYOFF - Communication Officer

    2009 - 2011 DayOff : Communication advice, Public relations, Events | Intership

    - Organization and coordination of events from A to Z (conception, research of providers,, invitations, communication, budget management, etc) such as press lunches, company drinks, press conferences, etc,
    - Realization of the external communication supports,
    - Creating and managing the public relations and press relations (press release, press kit, journalistic contacts, etc)
    - Writing of the editorial content (newsletter, website, etc),
    - Management of the budget and the providers.

Formations

  • ECS - European Communication School

    Toulouse 2013 - 2014 Master 2

    Obtaining of skills and knowledge focussing on new technologies such as social media, website, mobile marketing, e-business, SEO, SEA, etc.
  • ECS European Communication School Brussels

    Brussels 2012 - 2013 Master 1

    Collecting of operational skills which are necessary to the conception of the communication plan and the realization of an influence strategy.
  • ECS European Communication School Brussels

    Brussels 2009 - 2012 Licence / Bachelor

    Collecting of operational skills which are necessary to the conception of the communication plan and the realization of an influence strategy.

Réseau

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