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Barbara HAILE

Dublin

En résumé

A professional who defines and drives content strategy in a way that supports business goals by creating and maintaining style, voice and tone in all content deliverables.
An enthusiastic team player with strong communication, organizational and planning skills and with an exceptional attention to detail.


Mes compétences :
Copywriting
Content Services
SEO
Project management
Marketing
Communication
Content management

Entreprises

  • PayPal - Senior Content Manager, EMEA

    Dublin 2012 - maintenant • Content strategy for B2C and B2B communications providing our customers with a human, helpful and optimistic content tailored to market needs
    • Support all Global Marketing campaigns by creating high-quality content
    • Build brand awareness, strengthen relationships with audience, improve customer interaction
    • Collaborate with Analytics Team in order to deliver tests, researches, surveys
    • Supervise translators and manage content backup resources
    • Coordinate with marketing stakeholders worldwide and cross-departmental teams
    • Strong knowledge of CMS, SEO expertise
    • Special project owned: Italian Website Relaunch on www.paypal.it

  • PayPal - Marketing Content Manager, Italy

    Dublin 2009 - 2012 Responsible for marketing and product contents on the Italian PayPal website.
    My responsibilities included:
    • Creating high-quality content for newsletters, banners, promotional pages and for all the global initiatives that need to be adapted to local market
    • Coordinating with EU content and marketing managers for international campaigns
    • Supervising the creative agency's work
    • Ensuring Product content was correct

  • Light House Cinema, Dublin - PR Assistant

    2008 - 2009 • PR initiatives
    • art exhibitions
    • special events organization.

  • Tile Films, Ltd Dublin - Researcher

    2007 - 2008 • Researching, writing and developing plots for documentary series
    • Production assistant on a documentary set
    • Producing schedules, shot lists and logs for post-production
    • Responsible for seeking locations and dealing with public administration in Italy

  • Zodiak Media - Magnolia TV - Writer & Blogger

    2007 - 2007 • Writing a daily blog published on the RAI website
    • Focusing on developing characters and creating new engaging stories
    • Supervising the video editing selection
    • Interviewing program participants

  • Mediaset - Format Department Researcher

    Annemasse 2007 - 2007 Researcher focused on the trend of the world–wide Format Television Market.

  • Comboni Comunicazione - PR - PR Junior Account

    2004 - 2004 • Responsible for media relations and communications
    • Developing contents for brochures, flyers, product sheets
    • Organizing road-shows and special events

Formations

  • Libera Università Di Lingue E Comunicazione IULM-MI Scienze e Tecnologie della Comunicazione (Milano)

    Milano 2004 - 2006 New Media

    Communication & Marketing, New Media, Internet, Copywriting, Media Research, Web Design.

  • Libera Università Di Lingue E Comunicazione IULM-MI (Milano)

    Milano 2000 - 2004 Communication

    Tv, Cinema, Arts, Economics, Media Economics, Journalism.

Réseau

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