Barbara SIPIC


En résumé

9 years experience in corporate communications and digital marketing departments of international companies - aluminum and automotive industries.

- Digital: website creation, web analytics, optimization, testing, SEO, lead generation
- Corporate / Marketing / Internal communications, branding
- Project management
- Fluent in English, Croatian and French, intermediate in German, basic Chinese (HSK2)

Mes compétences :
Communication corporate
Gestion de projet
Chargé de communication
Communication interne
Marketing digital


  • General Motors International Operations - Digital marketing support manager General Motors International Operations

    2013 - 2014 * Full time member of the Digital Strategy and Operations department of General Motors International Operations
    * Brands: Chevrolet, Cadillac, GMC, Opel and Isuzu
    * Asia, Middle-East, Africa

    1. Web & mobile sites platforms regional ownership

    => Content animation and digital marketing advisor to local web managers
    => Benchmark, best practices centralization and new features
    => Regional digital guidelines creation and guardianship

    2. Responsible for web & mobile sites optimization

    => Implementation of a web analytics framework for local web managers: redesign and creation of reports to facilitate holistic analysis of websites performance, data-driven decisions support
    => Web and mobile traffic acquisition optimization: SEO, paid search, display, social, emailing
    => User experience and engagement optimization: AB Testing / MVT: design, placement, feature, copy, etc., new pages creation and redesign
    => Conversion optimization and Lead management: ongoing leads generation forms optimization, responsible for a lead generation program using market automation to push custom offers, services and incentives to leads depending on their interests and behavior
  • Constellium - Communications specialist & digital manager

    Paris 2007 - 2012 Aluminum industry - ex Rio Tinto Alcan / Alcan Engineered Products / Pechiney - 10.000 employees in 3 continents


    => Digital strategy, governance, content management, e-marketing (SEO, netlinking), e-PR, social media, web analytics, URLs and domain names, digital watch, vendors selection and management

    => Intranet management: strategy, content, upgrades, promotion

    => Digital projects manager:
    - Revamping of the group's online strategy, implementation of a central "digital factory" and creation of first corporate and marketing website, as well as 4 country websites in the context of company takeover and rebranding
    - New intranet creation in context of company takeover


    => Internal programs and external communications initiatives (digital strategy, branding, press relations, etc.) to support business strategy and functional priorities definition and deployment

    => Corporate and marketing communications materials writing and design

    => Seeking out and writing of news for all internal (bi-weekly e-newsletter, intranet) and external media (website)

    => Branding reinforcement & employer branding

    => Events management support

    => Advisor to the global and marketing communications networks for their strategic communications initiatives: multimedia strategies, local press relations and events, branding
  • Frédéric Henry Communication - Consultante RP junior

    2004 - 2005 For Lansay and 3M (Scotch®, Post-it® and Scotch-Brite™)
    - Customers relationship management: strategic recommendations and budgeting
    - Press releases writing
    - Management of press lists
    - Press relations follow-up: reporting, press reviews, interviews, daily contacts with journalists
    - Public relations: showrooms organization and trade shows participation



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