Menu

Bastien DUCOS

MONTPELLIER

En résumé

*15 ans expérience marketing et commerciale dans les produits de grande consommation en distribution traditionnelle et online.
*Expérience marketing international basée aux USA pour une multinationale #2 mondial de son marché.
*Compétences clefs:
-Élaboration et pilotage de la stratégie marketing et commerciale
-Expertise de la distribution multi-canal : GSA/GSS/E-commerce/Digital
-Création d'un département : réorganisation, recrutement et formation d'une équipe pluridisciplinaire
-Animation d'un réseau de 12 filiales internationales (EMEA, Japon, AmSud)
-Grande agilité à passer du stratégique a l'opérationnel
-Bilingue Anglais

Mes compétences :
Négociation commerciale
eCommerce
Management d'équipe
International Marketing
Trade marketing
Gestion de projets
International management
Marketing produits
Marketing stratégique
Retail marketing

Entreprises

  • 20th Century Fox France, Paris - Marketing / Business Development, Digital Distribution (VOD, EST)

    2011 - 2016 P&L responsibility: 20M€ - Supervision: Sales Administration, Sales Analyst, Operations

    - Trade marketing: on- and off-store activation to grow consumer transactions at key accounts (Orange, CanalPlay, iTunes, SFR, Sony PlayStation & SNE, Microsoft X-Box...)
    - Business development: market intelligence, windowing recommendation, identification of growth opportunities and future business models
    - Structure building: integration of Digital distribution into existing structure and processes
    - B to B to C Marketing

    Achievements: revenue+ 75% in 2011. Financial integration. Hired 2 people

  • 20th Century Fox Home Entertainment International, Los Angeles, USA - Brand Director, International Marketing

    2008 - 2011 P&L responsibility: 210M€ - Management: 2 Product Managers - Supervision: 12 Marketing Managers, Central Services

    - Marketing strategy, budgeting, international franchise development: Glee, Bones, Simpsons…
    - Managing 12 local offices with overall P&L responsibility
    - Driving central marketing budget (20M$): research and testing, product development, advertising creation
    - Coordinating with content production, TV distribution, Consumer Products

    Achievements: Launched Glee: #1 in UK, Australia, Brazil, Italy and #1 foreign license in Japan. Strategic initiatives: Digital Copy, e-copy

  • FOX PATHE EUROPA - National Business Controller, TV and DtoV

    2007 - 2008 P&L responsibility: 75M€ - Management: 3 Prodcut Managers
    - Managing the TV Series & non-film portfolio (24h, Prison Break, Simpsons…)
    - Budgeting, forecasting, product planning and team management

    Achievements: Prison Break, #1 TV DVD product all-time in France

  • Fox Pathe Europa - Senior Marketing Manager, Catalogue/Trade Marketing

    2005 - 2007 - Development and optimization of promotional product ranges: pricing, assortment and volumes
    - Retailer specific plans leveraging retailer’s marketing tools: loyalty programs, CRM…
    Achievements: new segmentation for DVD (+10% in revenue), retailer specific assortments at Fnac (+5% Revenue)

  • WAGRAM SA - Marketing Product Manager

    2000 - 2005 - Brands and products creation and launch
    - Conception and execution of marketing plans
    - Performance analysis (panel, ROI), P&L responsibility

  • Sport 2000 - Chef de Rayon - Matériel de Snowboard (3 points de vente)

    Egly 1998 - 1999 - conseil et vente clients
    - organisation des plannings équipes
    - suivi stocks et CA rayon
    - merchandising

Formations

Réseau

Annuaire des membres :