Béatrice SALADIN

En résumé

Entreprises

• Avnet Technology Solutions - Marketing and Communication Manager for France & Iberia

  New York 2010 - maintenant Local marketing budget 2010 = 700K$ with 20 vendors, starting from 0 in 2005
  
  KEY RESPONSABILITIES
  
  • Market research and competition analysis,
  • Develop brand awareness campaigns,
  • Internal (PM) and external (vendors) negotiation to allocate budgets locally,
  • Settlement of marketing plans with partners/vendors and results’ evaluation in order to optimize programs and achieve marketing and sales goals,
  • Recover all the money and assets from the vendors by invoicing and claiming the activities at worldwide level.
  • Ensure that marketing activities are cost effective - Track and measure ROI,
  • Creation, implementation and follow up of direct marketing (mailing/routing, emailing, reply coupon),
  • Coordination of all email campaigns, online advertising and co marketing programs,
  • Identification and choice of new potential customers in order to organize events or dedicated programs,
  • Creation of sales tools (products launch, internal incentives, bargain offers, satisfaction survey) to boost business at sales and reseller level,
  • Management of all the corporate tools and communication (website and PR)

• Bell Microproducts - Marketing & Communication Manager for France and Iberia

  2005 - 2010 Bell Microproducts has been bought by Avnet Technology Solutions in July 2010 and I have been confirmed on the position I had at Bell Micro.
  On a top of my job, I have been an European Marcom manager for South Europe in the integration’ process for 6 months.

• Esidec-Cerelog - Master in Logistics AFT-IFTIM

  2003 - 2004 Back to University to get a Master’s degree in Logistics

• Arrow Computer Products - Marketing Product and Assets Manager for France

  Sainghin-en-Mélantois 1995 - 2002 •Hard Drives, Processors and memories product manager and purchaser (Seagate, Western Digital, Intel, AMD, Samsung ...)
  • Responsible for price and supply management,
  • Marketing activities and promotions to run,
  • Asset manager: financial and purchasing controls for all vendors, for cost and quality (on all the different stocks : new, defective, repair, second hand). Implementation of the product manager and purchaser processes.

• Servicom - Purchaser

  1990 - 1994 Purchaser in component and computer consumables

Formations

Réseau

• Arnaud LAMBERT

• Didier ARGENTON

• Jean-Michel FOURGEAUD

• Mohamed LABADLIA

• Rachel MINNITI

• Sophie MAIRE

• Thibaud CHALMIN

• Thierry DALIPHARD

• Van Hai TRAN

• Xavier CAPPOEN