Benjamin BIROT

En résumé

Passionate about the wine industry, I am a sales oriented person who has been living in China since 2009. I am working for one of the top - and definitely the most innovative - South of France wine exporter: LGI Wines.

My experience in 3 points:
▶ 7 years of sales and including 4 managing salespeople. Very successful sales & managing performance over all my experiences (with track records and recommendations)
▶ 8 years in China. Fluent mandarin (Written/read/spoken, HSK 5)
▶ 7 years in the wine industry, mainly on the production/export side and also local distribution (on-off trade, wholesale, corporate and private sales). WSET 3 Advanced (passed with distinction) + WSET 4 studies (2015-2017)

Mes compétences :
Wine and Spirits


  • LGI WINES - Asia pacific export

    2015 - maintenant Export Asia Pacific (China / HK / Australia / Mongolia)
  • Alliance Loire - China export sales manager

    2013 - 2015 Business development:
    - On trade: Opened new accounts to develop brand awareness in China with a strong focus in Shanghai
    - Off trade: Partnership with key supermarkets chains all accross China
    - Other markets: Prospect new importers / Develop our portfolio among our current importers

    Branding: -
    - Work hand in hand with our importers, Interloire and Pays de la Loire office for training and promotion to develop Loire wines awareness in China
  • Justwine - Cellar manager - wine consultant

    2011 - 2013 - Store management
    - Purchasing
    - Sales
    - Staff and customers training
    - Fair representation
  • Prestiwine - Chargé de développement

    2010 - maintenant - Réorganisation informatique de l'entreprise (Installation réseau, création base de données)
    - Communication vers la clientèle expatriée
    - Mise à jour des catalogues
    - Recherche distributeurs, prospection
    - Représentation pour des dégustations de vin