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Impact Proximity
- Digital Account Manager
2012 - maintenant
Pepsi Cola, from April to August 2012. Projects: UEFA Euro 2012 (brand activation) and Ramadan 2012 (charity-lead campaign using social media platforms).
Ariel (Procter & Gamble), from August to November 2012. Project: Shine Under the Sun (inspirational campaign to promote entrepreneurship among women in the Middle-East).
Mercedes-Benz, from September 2012 till present. Projects: GLK facelift (campaign), AMG Driving Academy (product launch), A-Class (new product launch), S-Class (online advertising), Golf Sponsorships (e-marketing), Mobile marketing (launch).
IKEA Egypt, from March 2012 till present. Project: launch IKEA in Egypt, educate customers about the IKEA way and install the brand on top of the furniture market (digital, social media, on ground activation, viral videos).
Other projects: NKD Pizza, Blackberry, Riyad Bank.
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Impact BBDO, Dubai
- Senior Account Executive
2010 - 2012
Senior Account Executive on the Hewlett-Packard account, in charge of the Retail Development Fund.
It consists in localizing and spreading the international campaign accross the Middle-East region. It includes the creation, development, and installation of every single in-store promotion ran by HP in the region. And every single material that is displayed at the retailers, from the flyer on the shelf to the shelf itself, from the prize you may win to the customer service you may need, a complete 360 degrees experience whose center is the customer himself.
And it doesn't stop there. We also handle events, activation in Malls, social digital media, product launches, B2B conferences, channel incentive sessions, and more.
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Fortune Promoseven, Dubai
- Account Executive
2009 - 2010
Account Executive for the brands:
- Hewlett-Packard PSG (Personal Systems Group: laptops, desktops, accessories...) in the Middle-East. 360 work, although mainly oriented towards Below-The-Line, i.e. POS materials, in-store stands, roadshows, and promotions.
- L'Oreal Paris on Hair (Hair Care, Hair Colour and Hair Styling) plus Make-Up portfolios. Consists mainly in localizing international templates, i.e. adapt to the Middle-East market & culture, plus propositions of new additional layout to extend the campaign on all BTL aspects.
- New Business: participation in competitions to bring new accounts to the company.
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CLM BBDO Paris
- Assistant Chef de Publicité
2009 - 2009
Assister la Chef de Publicité pour le client Hewlett-Packard, département Internet & Printing Group (Imprimantes et Encre), sur la zone EMEA (Europe - Middle East - Africa) :
- coordination de l'ensemble des communications média (print, affichage, internet) avec les pays
- organisation des campagnes globales (un ou plusieurs pays de la zone)
- suivi du processus créatif (brief, allers-retour, production, livraison)
- conseil au client en stratégie, veille concurrentielle
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Canal Overseas Africa
- Assistant Chef de Produit
2008 - 2008
Pilotage de 7 campagnes de publicité (budget, plan média, achats d’espace, brief créatif pour les supports presse, flyers, affiches, 4x3, spots TV et radios, avancement, suivi, et reporting).
Réalisation d’annonces presse, communiqués, évènements locaux, et PLV.
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Hôtel Intercontinental de Puerto Rico, Golf & Casino
- Stagiaire au département Finance & Comptabilité
2007 - 2007
Traitement des données comptables et financières des 450 clients, et 62 collaborateurs.
Mise en place et analyse des différents indicateurs financiers.
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OPAC du Rhône
- Stagiaire à la Direction du Patrimoine
Lyon
2004 - 2004
Etude de l’optimisation de l’espace et de l’ergonomie des bureaux pour la Direction du Patrimoine, en vue d’une nouvelle organisation du personnel du siège.
