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Temando
- Market Manager
2016 - maintenant
Temando est une solution répondant au challange principal actuel des ecommerçants: la livraison
- Solution de préparation de vos expéditions multi-transporteurs:
- Pilotez et gérez très simplement l’ensemble de vos expéditions de colis
- Tous vos transporteurs intégrés dans une plateforme logicielle unique
- Utiliser les frais et options de livraison comme réel levier marketing
- Proposez une expérience de livraison unique à vos clients
- Automatisez le processus complet d’expédition depuis votre site marchand jusqu’à l’arrivée du colis
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Neopost
- Lead Generation Manager - Europe
Bagneux
2012 - maintenant
Responsible of Lead Generation for part of Neopost low-end business in Europe:
My team:
In charge of developing Direct Sales (international) through retaining customers, acquiring new ones, competitive approach
My objectives
- Insure lead generation volume & quality for the business: volume & quality
My role & responsibilities:
- Recruitment & management of performance driven lead generation agencies, in 12 countries
- Coaching & optimization of agencies & campaigns, based on detailed reporting
- Campaign management: PULL (SEA, SEO, Market Places), & PUSH (emailing / fax mailing)
- Set & adjust yearly & monthly objectives per country
- Follow-up & optimize weekly
- Share & Implement best practices
- Design & content creation/recommendation for best efficiency of campaigns
- Scope of 12 countries, with or without dedicated local team: France, UK, Germany, Austria, Belgium, Netherland, Italy, Switzerland, Norway, Denmark, Sweden, Japan & other APAC countries
My achievements:
2013: 110% of lead volume objective, 103% of sales objective
2014: 100% YTD (July) both volume & sales
Also involved in training & education of Telesales, education to our teams in new markets, brainstorming & search on new lead sources or strategies,
Curious about all new business & marketing trends. Netvibes & Twitter active user, fan of advertising.
https://twitter.com/benoit_bossuet
Join me!
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IBM
- Developers & Startup relations Manager
Bois-Colombes
2012 - 2012
In charge of developing relations with Startups & Software development companies
- startups, schools, business angels, venture capitalists networking, sponsoring & recruting activities
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IBM
- Digital Market Manager - IBM Software
Bois-Colombes
2010 - 2011
Responsible of developing Digital marketing activities for IBM Software.
SEA
SEO
eMailing
Nurturing
Webcasting
Content lead generation
Social Media
Objective: have program manager to spend 20% of their resources in Digital marketing.
Projects & outcomes:
- Virtual events platform : 2000 visitors in 2 months, 120% of lead generation objective reached
- Active listening on social networks. Test
- E-nurturing : emailing & contact strategy through content marketing: 105% of pipeline generation objective
- Responsible of Telesales coordination with Marketing (team of 5): campaign management, forecasting, brief & scripts, follow-up & animation
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IBM
- Marketing Leadership Developement Professional
Bois-Colombes
2007 - 2009
• Marketing & LeaderShip Development Program – 24 months, WW teaming
• Training in consulting, finances, marketing strategies, project management
• Real case project: Analysis & consulting on the current measurement system used to study impact of UK advertisement in the market
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IBM
- Program Manager - Marketing Lead generation
Bois-Colombes
2006 - 2010
Marketing project manager for one of the major IBM Software offerings (Infrastucture Management)
- Marketing plan designer
- Optimisation of ROI
- Event & campaign management
- Worldwide (transversal management) & local (sales, marketing, web team, advertisement team) coordination
Achievements;
- 105% of objective in average
- Kickoff of major partnership in Infrastructure Management
- Named "IBM Top-talent" in 2008
- Certification : « Marketing Leadership Developement Program »: WW Team consulting project, 2 years. Case: "Analyse pros & cons of the current IBM Advertising measurement system in UK"- - Several activities named IBM WW best practice, including the Virtual Events Platform (2009)
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IBM
- Software Sales Specialist
Bois-Colombes
2003 - 2006
- SMB Market, France
- Field Sales Specialist, IBM Software
- Management of client portfolio, with quarterly target
- Identification of business/IT needs, to recommend our solutions
- Networking with Business Partners, Telesales & Marketing
- Teaming with technical sales
Achievements:
- Signings: from 80% to 122% of target: closing or urgent & major deals
- Licenced of IBM Sales School
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IBM.com
- Sales representative
Bois-Colombes
2000 - 2003
- SMB Market, IBM Software
- Management of client portfolio , to identify & qualify customer needs
- Relation with Business Partners (resellers, integrators, ...)
- Cold calling
Achievements
- Named best contributor to business in 2001 (140%)
- Certifications in software, hardware & personnel developement
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ZD Market Intelligence, Groupe Ziff-Davis - Irlande
- Telemarketing Agent
1999 - 2000
Teleactor, in charge of auditing companies on their existing IT assets
