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Microsoft France
- Xbox 360 Marketing Manager - Console & Accessories
2008 - maintenant
Within the Retail Sales & Marketing organization, successfully launched in France the new Xbox 360 and Kinect for Xbox 360.
* Business management: achieve revenue, units, GM, attach rates and market share targets.
* Marketing strategy & tactics: drive and implement Global/EMEA and local marketing strategies and integrated plans.
* Expert on the whole platform (hardware/software/services), define messaging & priorities, advocate and share expertise both internally and externally (retail, press, industry). Spokesperson for the Kinect launch (TV, radio & print interviews)
* Management of an Assistant Product Manager (intern)
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Ubisoft France
- Product Manager
Montreuil
2005 - 2007
In charge of the French launches of key Ubisoft games like Assassin’s Creed (8M units WW for the series), Might & Magic, Far Cry (6M units) and games from distribution deals (Square-Enix titles from the Final Fantasy series).
* Build and implement French Integrated Marketing Plans (local strategies and tactics: marketing mix & creative assets, media brief, development of partnerships, organization of consumer & trade events)
* Allocate marketing budget between all activities (media, partnership, PR, online, channel, etc…)
* Be the key marketing interface with EMEA Teams.
* Management of an Assistant Product Manager (from Jan 2005) and a Junior Product Manager (from July 2007)
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Ubisoft
- EMEA Brand Manager
Montreuil
2003 - 2004
As a brand manager within the “Tom Clancy’s” group, I developed the EMEA marketing strategies of games from brands such as Rainbow Six, Ghost Recon and Splinter Cell.
* Develop EMEA operational marketing tactics: target identification, marketing mix, packaging and all advertising tools (from TV advertising to print and online execution), retail/channel marketing and online tools
* In charge of marketing budgets including MarCom, PR, online, channel, partnerships, etc…
* Subsidiaries management: provide EMEA subs with marketing guidelines (Marketing Plan “Part A”) and ensure all their needs are covered. Identify best practices and share accordingly.
* Key contact for external partners: consoles manufacturers, licensors, 3PP developers, business partners, etc…
