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Benoit MOUGENOT

MOYEUVRE GRANDE

En résumé

Mes compétences :
Marketing
Export
Strategie
Channel management
Medium Voltage
Strategy
Marketing Mix
Commercial Negotiation
Relationship management
Demand Generation

Entreprises

  • France Transfo - Schneider Electric

    maintenant
  • Schneider Electric - Channel Development Manager - Africa & Carribean

    Rueil Malmaison 2017 - maintenant Leading for South Europe / Africa & Islands this key strategic transformation of Schneider Electric to boost the
    Energy Business through intermediaries, such as Panelbuilders, Contractors, Distributors as well as Specifiers.
    Responsible for the development of the whole SE basket for Energy BU, by developing new Routes to Market.

    * From Platforming, to Recruitment of new Partners, Business Development and Business Saturation. ;
    * Define Go-To-Market strategy by Segment to improve the market coverage - thinking ``Out of the Box'' with
    all means that we have such as licenses, Ready To Customize, Core Components Program, Transactionalized
    offers, etc...
    * Ensure the Front Offices have well implemented a clear Commercial Policy
    * Support Front Offices in Creation and Deployment of the Annual Marketing & Sales Plan (AMSP), from strategy
    to action plan - along with its follow-up
    * Build Business Cases for Licensed Partners as well as for SE Factories for their Long Term Industrial Plan (LTIP)
  • Schneider Electric - Business Development Manager - Africa & Carribean

    Rueil Malmaison 2013 - 2016 Energy Commercial
    Medium Voltage - Business Development Manager - South Europe / Africa & Islands
    Responsible for the development of the whole SE basket for MV activities, implementing the BU Energy strategy

    with the countries and being the voice of the customers and the Front Offices toward the BU Energy - and vice
    versa. Starting by working on Italy and North Africa, in addition to being the launch leader for Smart Transformer
    worldwide, then refocusing since January 2015 fully on MV offers for South Europe and the complete African
    zone.

    * Support Front Offices in Creation and Deployment of the Annual Marketing & Sales Plan (AMSP), from strategy
    to action plan related to MV products - along with its follow-up
    * Daily work on the 5 P of the Marketing Mix: Market analysis, product positioning by segment & application
    (A1-A6 matrix), business models adaptation, channel saturation, launching of new products, pricing...
    * Trainings for SE local teams and customers ;
    * Development of new channels (Go-to-Market) by thinking out of the box (licenses, RTC, Core Components
    Program, Transactionalized offer through Distributors, etc...)
    * Support on prescription for MV products ;
    * Build Business Cases for Licensed Partners as well as for SE Factories for their Long Term Industrial Plan (LTIP)
    * Active Participation to Gross Margin improvement of the Countries
  • Schneider Electric - Business Development Manager - Europe & CIS

    Rueil Malmaison 2012 - 2013 SCHNEIDER ELECTRIC FRANCE - Transformers Line of Business
    MV Transformers - Business Development Manager for Northern Europe & CIS Zone
    In Charge of Developing MV Transformers Business in Northern Europe & CIS Zone for the Transformers Activity
    (grouping 11 factories around the World) for both, top and bottom lines. Transformer range from 50 kVA to 80
    MVA 170 kV.

    * Support Front Offices in Creation and Deployment of the Annual Marketing Plan, from strategy to action plan
    related to MV Transformers - along with its follow-up
    * Trainings for SE local teams and customers ;
    * Daily work on 5 P of the Marketing Mix to improve sales & profitability of MV Transformers in the Zone

    * Deploy the BU Strategy and adapt it locally according to the BU Roadmap ;
    * Support on prescription for MV Transformers ;
    * Active Participation to Gross Margin improvement of the Countries
  • Schneider Electric - Area Sales Manager - Europe & CIS

    Rueil Malmaison 2008 - 2012 FRANCE TRANSFO (subsidiary)
    MV Transformers - Area Sales Manager for Central and Northern Europe & CIS Zone
    In charge of the sales of MV transformers of France Transfo Factory in Central and Northern Europe, as well as
    CIS zone. Management of Intragroup & Extra-Group offers from spec-in at early stage, spec analysis, optimized
    quotations to clarifications and negotiation.

    * Prescription and spec-in to customize the tender in SE favour ;
    * Offer/product optimization
    * Bid on complex O&G and MMM projects
    * Technical & Commercial Negotiation
  • GROUPE DION - Project Manager

    2006 - 2007 In charge of all projects from Quotation/Negotiation of Contracts to deliveries as well as implementation of new
    process for the Key Accounts I managed.

    * Technical & Commercial Negotiation
    * Key Accounts Relationship management ;
    * Industrial process integration (welding process)
  • CARPENTER - Marketing - commercial

    Oberhoffen-sur-Moder 2006 - 2006 Stage Marketing - Commerce :
    Etude de marché Européenne sur les Equipements de Protection Individuelle (EPI) et plus précisemment sur le segment des genouillères de protection. Tout ceci dans le but d'avoir une meilleure connaissance du marché et de pouvoir lancer la commercialisation de nouveaux produits.
  • GRANDBLAISE LEROY - Technico commercial

    2004 - 2004 GRANDBLAISE LEROY ( qui fait partie du groupe AD Industrie ) distribue des fournitures industrielles sur tout le département vosgien.
    J'ai travaillé durant 4 mois pour la marque de compresseur d'air COMP'AIR pour lequel je devais réaliser un phoning suivi de rendez vous pour savoir l'état du marché vosgien et faire la promotion des produits.
  • NOTIO MOBLER A/S - Marketing

    2004 - 2005 Stage 6 mois au DANEMARK (7500 HOLSTEBRO)
    NOTIO MOBLER dessine ses meubles et fait sous traiter la production. Ensuite ils commercialisent leurs produits dans toute l'Europe et même en Amérique du Nord.
    Réalisation d'une étude de satisfaction des clients du magasin en France
    Réalisation d'une étude de marché sur les achats sur internet en Europe et précisemment en France dans le but de commercialiser nos produits sur le net. Ce que j'ai mis en place en Janvier 2005 et qui est toujours en place actuellement.
  • SOMATEC - Technico Commercial

    2003 - 2003 SOMATEC est un concessionnaire MANITOU et TOYOTA pour leurs matériels de manutention et s'occupe de toute la Lorraine.
    J'ai réalisé un mailing suivi d'un phoning pour une prise de rendez vous. Cette action avait principalement le but de nous faire connaître des industriels.

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