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Benoit SCAPPAZZONI

PARIS

En résumé

Mes compétences :
Marketing
Communication
Video Game
Digital Marketing
International Management

Entreprises

  • Bandai Namco Entertainement - EMEA Product Manager

    2014 - maintenant • Product Management
    In charge of several titles and BNEE flagship such as Naruto Storm products

    • Strategic Marketing
    Co-define WW MKT strategy with US and Japan, and carry out it across EMEA territories.

    • Budget management and Follow-up
    Including HQ and 12 countries for TV, Print, Online, Trade and Events

    • Online MKT Manager
    Creation of online platforms including 1 click to purchase links all over EMEA,

    • EMEA New Business development
    Partnership with HQ statue manufacturer and E- Commerce solution provider

    • Media Planning
    Monitoring of media campaign across 7 territories,

    • E-sport development
    Website created with ESL (WW leader) and Twitch, high qualified profiles recruited.

    • BtoC Competitions
    Tournaments organization at “Japan Expo” 220k visitors and “GamesCom” 335k visitors.

  • Namco Bandai Games - EMEA Product Manager Assitant

    lyon 2013 - 2013 • Product Management
    In charge of 3rd party Indie titles and One Piece 3DS game, BNGE best-seller on Nintendo e-Shop.

    • Operational MKT
    Creation of promotional items, print ads, packshots, web banners, TVC, trailers.

    • 1st Party Partnership
    Daily collaboration with Sony, Microsoft and Nintendo to set up media campaigns on their platforms.

    • 3rd Party Coordination
    Management of the relation with US studio: weekly MKT conf call, sales and financial reports.

  • Ubisoft Entertainment - EMEA Brand Manager Assistant

    Rennes 2012 - 2013 • Product Co-management
    Support for “Assassin’s Creed III” 2,3M units and “Assassin’s Creed Liberation” 1,1M units.

    • Content Monitoring
    Daily follow-up with subs to ensure coherence of local MKT strategy and promotional items content.

    • EMEA Coordination Monitoring of launching plans for 12 EMEA subsidiaries and regular delivery of localized assets.

    • Promotion Tools
    Creation and deployment of tools and promotional assets, trailer, TVC, print ads, leaflets.

    • Project Planner
    Uphold brand consistency between Trade, Licensing, Online, and Community activities.

  • Carré Rennais - Marketing and Communication Manager Assistant

    2011 - 2011 • Project Management
    Co-organization of the 2011 Rennes' Grand fair, +400k visitors /day.

    • Assets Creation
    Assisting on the elaboration of event communication tools: print ad, POS, videos.

    • Purchasing
    Sourcing and negotiation with suppliers and public institutions.

    • Event Management
    Creation and management of local dedicated events for craftsmen and storekeepers.

  • Descibel - Vice President

    2011 - 2012 - Team Management -
    Co-management of a 24 persons small business and a web-radio.

    - Budget Planning -
    Associative project and budget management.

    - Event Creation -
    Establishment of the 1st edition of “Concert Against Cancer” in Rennes.

    - Communication -
    Management of regional communication campaign.

    - Project Funding -
    Prospecting and negotiating with major regional and national companies.

Formations

  • SAMK School Of Business (Rauma)

    Rauma 2012 - 2012 International exchange program, International business management

    - Organisation in a cross cultural environment
    - Advanced english business communication
    - Business planning and strategy
    - Business analysis

  • ESC Rennes School Of Business

    Rennes 2010 - 2014 Msc International Marketing

    post-graduate thesis : Impact of post-launch downloadable content policies on brand trust.

    - International Marketing Management
    - Brand Management
    - Marketing of Innovation
    - Marketing Research
    - International Consumer Behaviour
    - International Consumer Experience Management
    - International Strategic Management
    - Strategic Knowledge Management
    - International Marketing Communicatio

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