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Bertrand FOURNIER

Saint-Denis

En résumé

Mes compétences :
Business strategy
User experience
Business development
Negotiation
Management
Marketing
Change management

Entreprises

  • GENERALI Assurances - Head of Marketing Department

    Saint-Denis 2014 - maintenant
  • GENERALI Assurances - Marketing Department Manager

    Saint-Denis 2010 - 2014 - Defining and implementing commercial actions for captive (salaried network and tied agents) and non captive (brokers, IFAs and major accounts) intermediaries
    - Setting up loyalty customer programs, developping proactive and reactive contact strategies, monitoring customer satisfaction, implementing of a dedicated retention platform, developping management campaign for up and cross-selling commercial actions ...
    - Management of a 25 people team
  • AFI ESCA - Actuary and Development Manager

    Strasbourg 2006 - 2010 Technical product manager : actuarial development of new products (savings and retirement unit-linked, death and accidental, whole and term lifes...)
    - pricing and profit testing models,
    - writing technical specifications,
    - marketing and training of sales teams.

    Development project manager :
    - conceiving and implementing new compensation models for salaried network and brokers,
    - developping new profitability models for each product line,
    - improving subscription procedures
  • NEOMA Business School - EXECUTIVE EDUCATION - Teacher in Strategy Management

    2005 - 2008 Teaching fundamental principles of strategy
  • GENERALI Assurances - Development Project Manager

    Saint-Denis 2002 - 2006 Preparing decision papers and deploying strategic lines at an operational level :
    - salesforce key indicators and standards of production reviewing,
    - geographical commercial units refocusing,
    - new compensation rules defining,
    - …
  • Arthur Andersen - Financial auditor

    St. Charles 2002 - 2002 Financial auditor in Bank-Insurance department :
    - risk analysis,
    - internal procedure audit works,
    - accounts certification and consolidation.

Formations

Réseau

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